Data-Driven Direct Marketing Lead – Direct Mail & Multi-Channel

Capital One; Richmond (VA); Sur place; USD 88 000 - 100 000; Plein temps

Résumé du poste

Capital One seeks a Senior Marketing Associate for the Branded Card Acquisitions team to drive Direct Mail campaigns and data-driven optimizations. You’ll lead strategy, creative development, and execution while partnering with agencies and cross-functional stakeholders to grow Partnerships consumer segments.

The role emphasizes entrepreneurial drive, strong communication, and ability to manage multiple projects in an agile environment, with access to competitive health and incentive programs.

Qualifications

• Bachelor’s degree or military experience.
• At least 2 years of experience in planning, execution, and analysis of marketing programs.
• At least 2 years of experience managing creative processes and working with creative teams.

Responsabilités

• Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Partnerships segment.
• Serve as key liaison for cross-functional teams including Marketing & Analysis, Creative, Operations/Production, Legal.
• Collaborate with analyst teams to understand total business performance and identify opportunities to adjust marketing/testing strategies.
• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to propose strategic recommendations.
• Influence internal decision makers with clear recommendations and effective communication.
• Work proactively in an agile environment and manage multiple projects and priorities.

Connaissances

Direct Mail

Multi-Channel Marketing

Data-driven Marketing

Communication

Formation

Bachelor’s degree or military experience

Outils

Google Suite

Description du poste

Capital One seeks a Senior Marketing Associate for the Branded Card Acquisitions team to drive Direct Mail campaigns and data-driven optimizations. You’ll lead strategy, creative development, and execution while partnering with agencies and cross-functional stakeholders to grow Partnerships consumer segments.

The role emphasizes entrepreneurial drive, strong communication, and ability to manage multiple projects in an agile environment, with access to competitive health and incentive programs.