Direct Mail Production & Campaign Lead (Hybrid)

Citi; New York (NY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

Citi is seeking a Program Management Sr Analyst to oversee end-to-end direct mail production for credit card campaigns. The role combines strategic planning with hands-on execution across Marketing, CrM, MIM and Finance, requiring strong analytics and cross-functional leadership.

You will drive production planning, optimize processes, lead change initiatives, manage budgets and ensure compliance with Citi standards, while coaching junior staff and collaborating with diverse internal stakeholders.

Qualifications

• 5-8 years of direct mail planning and execution experience.
• Data oriented with complex customer data.
• Direct and proven experience in cost reduction initiatives.
• Strong understanding of pricing strategies and supplier offerings.

Responsibilities

• Partner with Marketing, CrM, MIM, and CFO teams to execute production of large and small scale direct mail programs.
• Manage creative and production planning for direct mail campaigns through deployment.
• Drive innovation to develop new creatives and process efficiencies.
• Identify opportunities for production efficiencies and standardization across the Consumer Businesses.

Skills

Direct mail planning

Data analysis

Cost reduction

Pricing strategies

Operational change

Communication

Cross-functional collaboration

Excel/PowerPoint

Education

Bachelor's degree

Job description

Citi is seeking a Program Management Sr Analyst to oversee end-to-end direct mail production for credit card campaigns. The role combines strategic planning with hands-on execution across Marketing, CrM, MIM and Finance, requiring strong analytics and cross-functional leadership.

You will drive production planning, optimize processes, lead change initiatives, manage budgets and ensure compliance with Citi standards, while coaching junior staff and collaborating with diverse internal stakeholders.