Direct Marketing Campaign Manager

Lighthouse Technology Services, Inc; Buffalo (NY); Hybride; USD 73 000 - 80 000; Plein temps

Résumé du poste

Lighthouse Technology Services is partnering with our client to fill the Direct Marketing Campaign Manager position in Buffalo, NY. This is a 12+ month contract-to-hire opportunity and will be hybrid in Buffalo.

Lead end-to-end direct mail campaigns, develop data-driven recommendations, and manage vendor relationships across multiple product lines. Collaborate with analytics, brand, email, web, and CX teams to optimize performance.

Qualifications

• 5+ years managing marketing campaigns in client-facing or agency environments with direct mail expertise.
• End-to-end direct mail channel experience from strategic planning through campaign execution and delivery.
• Direct mail campaign experience in lending, mortgage, credit card acquisition, or related financial services products.
• Strong vendor management skills with proven ability to oversee production efficiency and campaign quality.
• Proficiency in campaign testing methodologies, DM best practices, and performance optimization strategies.
• Experience with project management tools such as Jira, Workfront, or Ziflow for workflow and capacity management.
• Exceptional communication skills with ability to manage stakeholder expectations and cross-functional collaboration.
• Analytical mindset balanced with creative execution capabilities to drive both strategy and implementation.

Responsabilités

• Lead end-to-end direct mail campaigns from strategy development through final execution for business-line partners.
• Develop data-driven campaign recommendations aligned to business objectives and organizational growth targets.
• Support lending, mortgage, or business banking partners across quarterly, trigger-based, and always-on campaign initiatives.
• Manage 22 large-scale direct mail campaigns annually across multiple product lines and campaign models.
• Collaborate cross-functionally with analytics, data, brand, email, web, and customer experience teams.
• Oversee vendor relationships and manage all production and project management details through delivery.
• Drive continuous improvement of campaign performance through testing, optimization, and best practice implementation.
• Utilize insights and analytics to identify next-best product opportunities and campaign strategies.
• Consult with business-line marketing teams to elevate strategic thinking and increase channel output.
• Ensure flawless campaign execution while managing evolving priorities across multiple concurrent projects.

Connaissances

Campaign management

Direct mail

Vendor management

Stakeholder communication

Analytical thinking

Cross-functional collaboration

Jira

Outils

Jira

Workfront

Ziflow

Description du poste

Lighthouse Technology Services is partnering with our client to fill their Direct Marketing Campaign Manager position! This is a 12+ month contract-to-hire opportunity and will be hybrid in Buffalo, New York. This role will be a W2 employee of Lighthouse Technology Services. No C2C or subcontracting arrangements will be considered.

What You'll Be Doing:

• Lead end-to-end direct mail campaigns from strategy development through final execution for business-line partners
• Develop data-driven campaign recommendations aligned to business objectives and organizational growth targets
• Support lending, mortgage, or business banking partners across quarterly, trigger-based, and always-on campaign initiatives
• Manage 22 large-scale direct mail campaigns annually across multiple product lines and campaign models
• Collaborate cross-functionally with analytics, data, brand, email, web, and customer experience teams
• Oversee vendor relationships and manage all production and project management details through delivery
• Drive continuous improvement of campaign performance through testing, optimization, and best practice implementation
• Utilize insights and analytics to identify next-best product opportunities and campaign strategies
• Consult with business-line marketing teams to elevate strategic thinking and increase channel output
• Ensure flawless campaign execution while managing evolving priorities across multiple concurrent projects

What You'll Need to Have:

• 5+ years managing marketing campaigns in client-facing or agency environments with direct mail expertise
• End-to-end direct mail channel experience from strategic planning through campaign execution and delivery
• Direct mail campaign experience in lending, mortgage, credit card acquisition, or related financial services products
• Strong vendor management skills with proven ability to oversee production efficiency and campaign quality
• Proficiency in campaign testing methodologies, DM best practices, and performance optimization strategies
• Experience with project management tools such as Jira, Workfront, or Ziflow for workflow and capacity management
• Exceptional communication skills with ability to manage stakeholder expectations and cross-functional collaboration
• Analytical mindset balanced with creative execution capabilities to drive both strategy and implementation

Pay Range: $53-58+/hr