Digital UX Strategist: AI‑Driven Experience Strategy

Blue Shield of California; California; Hybrid; USD 112,000 - 167,000; Full time

Job summary

Blue Shield of California is seeking a Digital UX Strategist, Consultant to define end-to-end experience strategy across member, provider, employer, and prospect journeys. You will contribute as an individual contributor and emerging thought leader, translating business needs into scalable, AI-enabled design solutions across digital products and platforms.

The role emphasizes collaboration with product, engineering, data, and content teams to shape direction from discovery through delivery, with

Qualifications

• Requires a bachelor’s degree or High School Diploma/GED with 4 years of additional relevant experience in lieu of a degree.
• Requires at least 7 years of prior relevant experience.
• Expertise in full-stack product design, including UX, interaction design, visual design, service design, and advanced prototyping using industry standard tools like Figma.
• Experience contributing to experience strategy and design for complex, multi-journey digital products across AEM, mobile apps, and web-based app platforms like Angular.
• Experience applying AI-informed or data-driven design practices, including experimentation, personalization, or intelligent automation within digital experiences.
• Experience collaborating with other designers and strategists in modern product design and continuous discovery practices.

Responsibilities

• Act as a specialist in designing end-to-end experiences—from big-picture thinking to detailed execution—across Prospect, Member, Provider, and Employer/Broker digital products
• Collaborate on plans for UX participation with working teams and digital products
• Actively coach other UX Strategists and scrum team designers on best practices regarding approach to solution design and implementation
• Evaluate new solutions and key digital products
• Make recommendations to user experience, product and development leadership to improve current processes
• Lead end-to-end experience strategy across complex, cross-platform digital journeys, ensuring alignment between business objectives, user needs, and technical feasibility across platforms such as AEM, mobile apps, and web-based apps
• Help evolve AI-enabled and data-informed design approaches, including experimentation, personalization, and intelligent automation within digital experiences
• Partner with product, engineering, data, and content teams to shape solution direction from early discovery through delivery and optimization
• Contribute to experience frameworks, principles, and standards that enable consistency, scalability, and quality across the digital ecosystem

Skills

Full-stack product design

Figma

AEM

Angular

AI-informed design

Continuous discovery

Education

Bachelor's degree or equivalent

Tools

Figma

AEM

Angular

Job description

Blue Shield of California is seeking a Digital UX Strategist, Consultant to define end-to-end experience strategy across member, provider, employer, and prospect journeys. You will contribute as an individual contributor and emerging thought leader, translating business needs into scalable, AI-enabled design solutions across digital products and platforms.

The role emphasizes collaboration with product, engineering, data, and content teams to shape direction from discovery through delivery, with