Digital Traffic & Sales Performance Manager

Sonic Automotive; Mishawaka (IN); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive training

Excellent benefits

Job summary

Sonic Automotive is seeking a Traffic Manager to ensure 100% Traffic Management Playbook compliance, own in-store structure, and maintain Sonic Brand KPI performance. You will work with dealership teammates and the Brand Traffic Management Director to identify strengths and opportunities in each area.

The role requires aligning with TMDs and GMs to implement action plans, standardizing processes, and driving growth in traffic, sales, and profitability across departments.

Qualifications

• Preferred 2 years automotive retail management.
• Preferred 2 years training and development (store and/or corporate level).
• Able to set priorities, multi-task, achieve goals and obtain buy-in.
• Ability to identify opportunities and create action plans to improve sales performance.
• Proficient in CDK CRM (Elead).
• Exceptional communication skills, both written and verbal.
• Ability to establish and maintain strong internal and external relationships.
• Strong organizational and analytical skills, including planning strategy, problem solving and root cause identification.
• Experience in developing strategies and communication.
• Experience in group facilitation, coaching and leading teams.
• Must be technology savvy and current on business trends.
• Must be adaptable to change.
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.

Responsibilities

• Maintains a thorough understanding of Traffic Management.
• Assists store in identifying and addressing low performing areas in comparison to KPI targets and objectives.
• Partners with TMDs and General Managers to implement action plans and hold teams accountable to targets.
• Drives standardization of traffic management processes at the department level.
• Communicates traffic management changes to all applicable departments.
• Partners with TMD and eLead support team to resolve issues and complete requests.
• Outline growth plans in the department to achieve KPIs and awards.
• Perform monthly traffic management audits.
• Facilitate weekly internet traffic management meetings.
• Conduct weekly mystery shops of competitors and own departments to ensure lead performance.
• Review call performance daily through CallRevu.
• Inspect website accuracy and quality (photos, specials).
• Hold management and sales accountable for results.
• Train, coach, mentor, and develop teammates.

Skills

Automotive retail management

Training and development

Communication

Relationship building

Organizational skills

Analytical skills

Strategic planning

Group facilitation

Adaptability to change

Technology savvy

Tools

CDK CRM (Elead)

Microsoft Word

Excel

PowerPoint

Outlook

Job description

Sonic Automotive is seeking a Traffic Manager to ensure 100% Traffic Management Playbook compliance, own in-store structure, and maintain Sonic Brand KPI performance. You will work with dealership teammates and the Brand Traffic Management Director to identify strengths and opportunities in each area.

The role requires aligning with TMDs and GMs to implement action plans, standardizing processes, and driving growth in traffic, sales, and profitability across departments.