Traffic & Internet Sales Manager: KPI-Driven Growth

Sonic Automotive, Inc.; Mishawaka, Northern (IN, KY); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Medical benefits

Dental coverage

Vision coverage

HSA

401k

PTO

Award-winning training

Low turnover

Personal Automotive Concierge Service

Job summary

Sonic Automotive's Jordan Toyota in Mishawaka, IN is seeking an Internet Sales Manager / Traffic Manager to own Traffic Management Playbooks, brand KPI performance, and in-store structure. You will work closely with the Brand Traffic Management Director and dealership teammates to improve overall traffic performance, sales, and profitability.

The role requires automotive retail leadership experience, strong communication and analytical abilities, and proficiency with CDK CRM (Elead).

Qualifications

• Requires automotive retail management experience.
• Strong communication and analytical abilities.
• Proficient in CDK CRM (Elead).
• Able to set priorities and manage multiple tasks.
• Excellent interpersonal skills.

Responsibilities

• Understand traffic management and KPI targets.
• Identify opportunities to improve sales performance.
• Collaborate with General Managers to implement action plans.
• Standardize traffic management processes at the department level.
• Lead weekly internet traffic management meetings.
• Conduct monthly traffic management audits.
• Review website accuracy and quality (mobile & desktop).
• Coach and develop teammates to achieve results.

Skills

Communication skills

Analytical skills

Organizational skills

Relationship building

Team leadership

Tools

CDK CRM (Elead)

Job description

Sonic Automotive's Jordan Toyota in Mishawaka, IN is seeking an Internet Sales Manager / Traffic Manager to own Traffic Management Playbooks, brand KPI performance, and in-store structure. You will work closely with the Brand Traffic Management Director and dealership teammates to improve overall traffic performance, sales, and profitability.

The role requires automotive retail leadership experience, strong communication and analytical abilities, and proficiency with CDK CRM (Elead).