Digital Tagging Analyst

PSECU Pennsylvania State Employees Credit Union; Pennsylvania; Hybrid; USD 70,000 - 100,000; Full time

Job summary

PSECU Pennsylvania State Employees Credit Union is seeking a Digital Tagging Specialist to ensure accurate data collection across its digital properties. You will manage tagging through Google Tag Manager and Adobe Data Collection, configure HubSpot tracking, and work with marketing, analytics, and development teams to define tagging requirements and ensure privacy compliance.

The role emphasizes data quality, QA/UAT on websites, and regular audits to close tracking gaps, with two onsite days

Qualifications

• Associates (Required) 3-6 years’ hands-on experience in digital marketing tools and tag management.
• Equivalent combination of experience and education acceptable.
• Skills include CSS/HTML, JavaScript, and SAP Customer Data Platform Adobe Certification (Adobe).

Responsibilities

• Maintain tags across PSECU’s digital properties using GTM and Adobe Launch.
• Configure and validate HubSpot tracking for campaigns and forms.
• Collaborate with marketing, analytics, and development to define tagging requirements.
• Perform QA/UAT on websites, pixels, and tags to ensure proper data flow.
• Log and audit tagging processes; support privacy compliance and best practices.

Skills

Tag management

Adobe Analytics

JavaScript

CSS/HTML

Education

Associates degree

Tools

Adobe Launch

Tealium

Google Tag Manager

SAP Customer Data Platform

Job description

Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on... The Digital Tagging Specialist plays a key role in ensuring accurate and reliable data collection across PSECU’s digital platforms. This position focuses on implementing and maintaining tagging strategies that support analytics, marketing campaigns, and site performance optimization. By managing tags through Adobe Data Collection and supporting legacy Google Tag Manager configurations, the specialist ensures that data flows correctly into reporting tools for actionable insights. The role involves close collaboration with marketing, analytics, and development teams to define tagging requirements, perform quality assurance, and maintain compliance with privacy standards. This position is ideal for someone who enjoys technical problem‑solving, attention to detail, and contributing to data‑driven decision‑making in a member‑focused organization.

Schedule: Monday - Friday 8:00am - 4:00pm, two days a week onsite.

In this position, you will Maintain tags in Google Tag Manager (GTM) to support analytics, marketing pixels, and conversion tracking across PSECU’s digital properties. Configure and validate HubSpot tracking for campaigns, forms, and integrations to ensure accurate data collection. Collaborate with marketing, analytics, and development teams to define tagging requirements for user behavior tracking and campaign measurement. Perform quality assurance (QA) and User Acceptance Testing (UAT) on websites, pixels, and tags to confirm proper data flow into reporting tools. Conduct regular audits and resolve tracking gaps while ensuring compliance with privacy regulations (e.g., GDPR, CCPA). Document tagging processes and provide technical support to stakeholders, promoting best practices and consistency in implementation. Other duties as assigned.

Qualifications:

• Associates (Required) 3-6 years’ of hands‑on experience in digital marketing technologies and tools, particularly around tag management (Adobe Launch, Tealium or GTM) and web analytics (Adobe Analytics)
• Required Any equivalent combination of experience and education.
• Required CSS HTML, CSS Scripting, Customer Data, JavaScript, SAP Customer Data Platform Adobe Certification - Adobe

In 1934, 22 ordinary people pooled $90 of their own money and formed PSECU, a not-for-profit credit union, to provide a better life for themselves and their families. Since then, PSECU has grown to over $8 billion in assets, more than 590,000 members, and approximately 850 employees. We’ve been recognized by several organizations for our high-quality, low-cost financial products and services, positive member experience, and commitment to helping our Members Achieve More.