Marketing Analytics Manager

PSECU Pennsylvania State Employees Credit Union; Pennsylvania; Hybrid; USD 80,000 - 110,000; Full time

Job summary

PSECU Pennsylvania State Employees Credit Union is seeking an Analytics Team Lead to join their hybrid work environment. This role involves leading, coaching, and developing analytics professionals, while owning the analytics for campaigns and driving advanced analysis. The ideal candidate will have a Bachelor’s degree and substantial experience in data analytics and team management.

Founded in 1934, PSECU is committed to maintaining a strong member experience and providing quality financial products.

Qualifications

• At least 2+ years of experience managing and developing analytics teams.
• At least 7+ years of experience in data analytics, business intelligence, or a related role.

Responsibilities

• Lead and develop a team of analytics professionals.
• Own analytics for various marketing efforts.
• Drive advanced analysis using statistical methods.
• Design and maintain dashboards for insights.
• Improve analytics processes and tools.

Skills

Team management

Data analysis

Statistical methods

Dashboard design

Education

Bachelor’s degree

Job description

Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams?

Responsibilities

• Lead, coach, and develop a team of analytics professionals supporting marketing, and bringing data to life across digital and branch partners.
• Own analytics for campaigns, promotions, membership growth, engagement, channel performance, media return on investment (or ROAS, RPMDS), inactivity, and churn.
• Partner with marketing and digital leaders to define measurement strategies, success metrics, and test design.
• Drive advanced analysis using statistical methods to identify drivers of acquisition, engagement, and attrition.
• Translate data into compelling stories, insights, and recommendations for executives and frontline leaders.
• Design, build, and maintain dashboards that enable self-service insights and performance tracking.
• Ensure data quality, consistency, and clear metric definitions across teams.
• Prioritize and plan work using agile principles, balancing quick wins with long‑term analytics capability building.
• Influence decision making by challenging assumptions and grounding recommendations in data.
• Continuously improve analytics processes, tools, and standards.
• Schedule: Monday – Friday. This position will be a hybrid model, both in person and remote with a minimum onsite expectation of 40% or as needed.

Qualifications

• Bachelor’s degree – required.
• At least 2+ years of experience managing and developing analytics teams – required.
• At least 7+ years of experience in data analytics, business intelligence, or a related role – required.

About Us

In 1934, 22 ordinary people pooled $90 of their own money and formed PSECU, a not‑for‑profit credit union, to provide a better life for themselves and their families. Since then, PSECU has grown to over $8 billion in assets, more than 590,000 members, and approximately 850 employees. We’ve been recognized by several organizations for our high‑quality, low‑cost financial products and services, positive member experience, and commitment to helping our Members Achieve More.