Marketing Analytics Manager

Pennsylvania State Employees Credit Union; Harrisburg (Dauphin County); Hybrid; USD 110,000 - 170,000; Full time

Job summary

A leading credit union is seeking a Marketing Analytics Manager to lead a team of data analysts in Harrisburg, PA. This hybrid role requires strong leadership and analytical skills to drive growth and retention through actionable insights. The ideal candidate will have over 7 years of experience in data analytics and experience managing analytics teams. This position prioritizes a data-driven decision-making process, with a commitment to improving analytic capabilities across the organization.

Qualifications

• 2+ years of experience managing and developing analytics teams.
• 7+ years of experience in data analytics or related role.
• Expertise in translating complex data into actionable insights.

Responsibilities

• Lead and develop a team of analytics professionals supporting marketing.
• Own analytics for campaigns and measure performance metrics.
• Partner with marketing leaders to define measurement strategies.
• Drive advanced analysis to identify drivers of acquisition, engagement, and attrition.
• Translate data into compelling stories, insights, and recommendations for executives and frontline leaders.
• Design, build, and maintain dashboards that enable self-service insights and performance tracking.
• Ensure data quality, consistency, and clear metric definitions across teams.
• Prioritize and plan work using agile principles.

Skills

Leadership

Data analysis

Statistical methods

Agile principles

Dashboard design

Education

Bachelor's degree

Job description

Marketing Analytics Manager page is loaded## Marketing Analytics Managerremote type: This position has a minimum onsite expectation of 2 days per week or as neededlocations: Harrisburg, PAtime type: Full timeposted on: Posted Todayjob requisition id: JR100720**Members Achieve More**The Marketing Analytics Manager leads a team of data analysts that deliver actionable insights across Marketing, Digital Experience, and Retail. This role turns member data into clear recommendations that drive growth, engagement, and retention. Success requires deep analytics expertise, strong leadership, and the ability to translate complex analysis into decisions leaders will use. Schedule: Monday - Friday, this position will be a hybrid model both in person and remote with minimum of onsite expectation of 40% or as needed.In this position, you will* Lead, coach, and develop a team of analytics professionals supporting marketing, and bringing data to life across digital and branch partners* Own analytics for campaigns, promotions, membership growth, engagement, channel performance, media return on investment (or ROAS, RPMDS), inactivity, and churn* Partner with marketing and digital leaders to define measurement strategies, success metrics, and test design* Drive advanced analysis using statistical methods to identify drivers of acquisition, engagement, and attrition* Translate data into compelling stories, insights, and recommendations for executives and frontline leaders.* Design, build, and maintain dashboards that enable self-service insights and performance tracking* Ensure data quality, consistency, and clear metric definitions across teams* Prioritize and plan work using agile principles, balancing quick wins with long term analytics capability building* Influence decision making by challenging assumptions and grounding recommendations in data* Continuously improve analytics processes, tools, and standards**Qualifications:**Bachelors (Required)• 2+ years of experience managing and developing analytics teams| Required• 7+ years of experience in data analytics, business intelligence, or related role| RequiredIn 1934, 22 ordinary people pooled $90 of their own money and formed PSECU, a not-for-profit credit union, to provide a better life for themselves and their families. Since then, PSECU has grown to over $8 billion in assets, more than 590,000 members, and approximately 850 employees. We’ve been recognized by several organizations for our high-quality, low-cost financial products and services, positive member experience, and commitment to helping our Members Achieve More.