Hybrid Digital Tagging Analyst — Data-Driven Analytics

PSECU; Harrisburg (Dauphin County); Hybrid; USD 60,000 - 85,000; Full time

Job summary

PSECU seeks a Digital Tagging Analyst to ensure accurate data collection across our digital platforms. You will manage tagging across GTM, Adobe Data Collection, and HubSpot integrations to support analytics, campaigns, and site performance.

Collaborating with marketing, analytics, and development teams, you will perform QA/UAT, conduct tagging audits, and maintain privacy compliance documentation. This role suits a DETAIL-ORIENTED specialist in a member-focused financial services environment.

Qualifications

• Associates degree required or equivalent experience.
• 3–6 years of hands-on tag management and web analytics experience.
• Experience with Adobe Launch, Tealium or GTM and Adobe Analytics required.
• Familiarity with privacy regulations (GDPR/CCPA) preferred.

Responsibilities

• Maintain tags in Google Tag Manager to support analytics, pixels, and conversions.
• Configure and validate HubSpot tracking for campaigns and forms.
• Collaborate with marketing, analytics, and development teams to define tagging requirements.
• Perform QA and UAT on websites, pixels, and tags to ensure correct data flow.
• Audit tagging implementations and ensure privacy compliance; document processes.

Skills

Analytical mindset

Team collaboration

Attention to detail

Education

Associates degree

Tools

Adobe Launch

Tealium

Google Tag Manager

Adobe Analytics

SAP Customer Data Platform

HubSpot tracking

JavaScript

HTML/CSS

Job description

PSECU seeks a Digital Tagging Analyst to ensure accurate data collection across our digital platforms. You will manage tagging across GTM, Adobe Data Collection, and HubSpot integrations to support analytics, campaigns, and site performance.

Collaborating with marketing, analytics, and development teams, you will perform QA/UAT, conduct tagging audits, and maintain privacy compliance documentation. This role suits a DETAIL-ORIENTED specialist in a member-focused financial services environment.