Digital Tagging Analyst

PSECU; Harrisburg (Dauphin County); Hybrid; USD 60,000 - 85,000; Full time

Job summary

PSECU seeks a Digital Tagging Analyst to ensure accurate data collection across our digital platforms. You will manage tagging across GTM, Adobe Data Collection, and HubSpot integrations to support analytics, campaigns, and site performance.

Collaborating with marketing, analytics, and development teams, you will perform QA/UAT, conduct tagging audits, and maintain privacy compliance documentation. This role suits a DETAIL-ORIENTED specialist in a member-focused financial services environment.

Qualifications

• Associates degree required or equivalent experience.
• 3–6 years of hands-on tag management and web analytics experience.
• Experience with Adobe Launch, Tealium or GTM and Adobe Analytics required.
• Familiarity with privacy regulations (GDPR/CCPA) preferred.

Responsibilities

• Maintain tags in Google Tag Manager to support analytics, pixels, and conversions.
• Configure and validate HubSpot tracking for campaigns and forms.
• Collaborate with marketing, analytics, and development teams to define tagging requirements.
• Perform QA and UAT on websites, pixels, and tags to ensure correct data flow.
• Audit tagging implementations and ensure privacy compliance; document processes.

Skills

Analytical mindset

Team collaboration

Attention to detail

Education

Associates degree

Tools

Adobe Launch

Tealium

Google Tag Manager

Adobe Analytics

SAP Customer Data Platform

HubSpot tracking

JavaScript

HTML/CSS

Job description

## Digital Tagging AnalystApplyremote type: This position has a minimum onsite expectation of 2 days per week or as neededlocations: Harrisburg, PAtime type: Full timeposted on: Posted Yesterdayjob requisition id: JR100963**Members Achieve More** isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on...The Digital Tagging Specialist plays a key role in ensuring accurate and reliable data collection across PSECU’s digital platforms. This position focuses on implementing and maintaining tagging strategies that support analytics, marketing campaigns, and site performance optimization. By managing tags through Adobe Data Collection and supporting legacy Google Tag Manager configurations, the specialist ensures that data flows correctly into reporting tools for actionable insights. The role involves close collaboration with marketing, analytics, and development teams to define tagging requirements, perform quality assurance, and maintain compliance with privacy standards. This position is ideal for someone who enjoys technical problem-solving, attention to detail, and contributing to data-driven decision-making in a member-focused organization. Schedule: Monday - Friday 8:00am - 4:00pm, two days a week onsite.In this position, you will* **Maintain tags in Google Tag Manager (GTM)** to support analytics, marketing pixels, and conversion tracking across PSECU’s digital properties.* **Configure and validate HubSpot tracking** for campaigns, forms, and integrations to ensure accurate data collection.* **Collaborate with marketing, analytics, and development teams** to define tagging requirements for user behavior tracking and campaign measurement.* **Perform quality assurance (QA) and User Acceptance Testing (UAT)** on websites, pixels, and tags to confirm proper data flow into reporting tools.* **Conduct regular audits and resolve tracking gaps** while ensuring compliance with privacy regulations (e.g., GDPR, CCPA).* **Document tagging processes and provide technical support** to stakeholders, promoting best practices and consistency in implementation.* Other duties as assigned.**Qualifications:**Associates (Required)3-6 years’ of hands-on experience in digital marketing technologies and tools, particularly around tag management (Adobe Launch, Tealium or GTM) and web analytics (Adobe Analytics) | RequiredAny equivalent combination of experience and education. | RequiredCSS HTML, CSS Scripting, Customer Data, JavaScript, SAP Customer Data PlatformAdobe Certification - Adobe