Digital Tagging & Analytics Specialist

PSECU Pennsylvania State Employees Credit Union; Pennsylvania; Hybrid; USD 70,000 - 100,000; Full time

Job summary

PSECU Pennsylvania State Employees Credit Union is seeking a Digital Tagging Specialist to ensure accurate data collection across its digital properties. You will manage tagging through Google Tag Manager and Adobe Data Collection, configure HubSpot tracking, and work with marketing, analytics, and development teams to define tagging requirements and ensure privacy compliance.

The role emphasizes data quality, QA/UAT on websites, and regular audits to close tracking gaps, with two onsite days

Qualifications

• Associates (Required) 3-6 years’ hands-on experience in digital marketing tools and tag management.
• Equivalent combination of experience and education acceptable.
• Skills include CSS/HTML, JavaScript, and SAP Customer Data Platform Adobe Certification (Adobe).

Responsibilities

• Maintain tags across PSECU’s digital properties using GTM and Adobe Launch.
• Configure and validate HubSpot tracking for campaigns and forms.
• Collaborate with marketing, analytics, and development to define tagging requirements.
• Perform QA/UAT on websites, pixels, and tags to ensure proper data flow.
• Log and audit tagging processes; support privacy compliance and best practices.

Skills

Tag management

Adobe Analytics

JavaScript

CSS/HTML

Education

Associates degree

Tools

Adobe Launch

Tealium

Google Tag Manager

SAP Customer Data Platform

Job description

PSECU Pennsylvania State Employees Credit Union is seeking a Digital Tagging Specialist to ensure accurate data collection across its digital properties. You will manage tagging through Google Tag Manager and Adobe Data Collection, configure HubSpot tracking, and work with marketing, analytics, and development teams to define tagging requirements and ensure privacy compliance.

The role emphasizes data quality, QA/UAT on websites, and regular audits to close tracking gaps, with two onsite days