Digital Strategy Associate

Paycom - ATS; Minneapolis (MN); On-site; USD 2,700 - 3,100; Part time

Job summary

The Minnesota Daily in Minneapolis is seeking a Digital Strategy Associate to support the Audience Engagement Director by shaping our campus-wide digital presence across mndaily.com and social channels, including Facebook, X, Instagram, and email blasts. You will help plan campaigns, monitor post performance, collect backend event insights, and collaborate with the team in a fast-paced newsroom.

This role offers growth in digital marketing, analytics, and public relations within a

Qualifications

• Must be a University of Minnesota student.
• Strong communication and interpersonal skills.
• Strong familiarity with social media platforms.
• Strong analytical and problem-solving skills with attention to detail.
• Strong planning and organizational skills to balance and prioritize work.
• Proficiency with Google Suite.
• Demonstrated knowledge of digital marketing (including web analytics, search engine optimization and email marketing), advertising, and public relations.
• Attention to detail and strong organizational skills.

Responsibilities

• Monitor and forecast advertising inventory on mndaily.com.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Communicate in an agency-like setting to develop social media strategies.
• Monitor social platforms for engagement and make suggestions based on the performance of posts.
• Strategize for social media campaigns.
• Attend weekly Digital Strategy Department meetings and weekly 1-on-1 sessions.
• Other duties as assigned

Skills

Communication skills

Social media familiarity

Analytical problem-solving

Planning and organization

Google Suite

Digital marketing knowledge

Google Analytics knowledge

Tools

Google Analytics

Job description

DepartmentAudience EngagementReports ToAudience Engagement DirectorHours5 per weekPay$120 per pay periodPay PeriodStaff is paid semi-monthly (twice a month).The Digital Strategy Associate is vital to The Minnesota Daily’s branded presence across all digital platforms, including mndaily.com, Facebook, X, Instagram, and email blasts.The primary job duty is to assist the Audience Engagement Director in managing the Daily’s digital presence with a holistic perspective — including planning digital campaigns, monitoring post performance, assisting in back-end event insights collection, etc.ResponsibilitiesMonitor and forecast advertising inventory on mndaily.comAnalyze web traffic metrics and suggest solutions to boost web presenceCommunicate in an agency-like setting to develop social media strategiesMonitor social platforms for engagement and make suggestions based on theperformance of postsStrategize for social media campaignsDemonstrate ability to adapt and succeed in a dynamic environmentResearch new media trends and opportunitiesAttend weekly Digital Strategy Department meetings and weekly 1-on-1 sessionsOther duties as assignedQualificationsMust be a University of Minnesota studentStrong communication and interpersonal skillsStrong familiarity with social media platforms.Strong analytical and problem-solving skills with attention to detailStrong planning and organizational skills to balance and prioritize workProficiency with Google SuiteDemonstrated knowledge of digital marketing (including web analytics, searchengine optimization and email marketing), advertising, and public relationsAttention to detail and strong organizational skillsPreferred QualificationsExperience with Google Analytics is preferred; certification is a plusExperience with analyzing social media metrics (Instagram, Facebook, X)Ability to handle multiple complex projects; a resourceful self-starter who cantake initiative and follow through on projectsKnowledge of and experience with online marketing for a college newspaperDisclaimer: This job description is only intended to be a summary of the responsibilities and qualifications required in the day-to-day work for this position. It is not exhaustive in nature. The Minnesota Daily reserves the right to change the job description at will and to modify an employee’s job role at any time to best benefit the organization.The Minnesota Daily is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity/expression, marital status, national origin, age, disability, genetics or any other characteristic protected by federal, state, or local law. All students are encouraged to apply.