Digital Strategic Account Manager

Nexstar Media Group Inc.; Farmersburg (IN); On-site; USD 70,000 - 100,000; Full time

Job summary

Nexstar Media Group Inc. is seeking a Digital Strategic Account Manager in the United States to develop digital marketing recommendations and lead campaigns for clients.

The role emphasizes sales development, presentation of proposals, and collaboration with the sales and admin teams to drive revenue and campaign success. The ideal candidate has digital sales experience, strong negotiation and communication skills, and the ability to work independently or with a team to deliver go-to-market

Qualifications

• BA or BS in Business Marketing, Advertising or Digital Sales experience preferred.
• 2+ years of digital marketing services, product offerings and effective use for clients is preferred.
• Must be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
• Enjoys making in-person sales calls, including cold calls, to businesses needing B2B as well as B2C digital campaign strategies.
• Ability to interact with high-level decision makers.
• Ability to execute in an organization through collaboration and a consultative process.
• Excellent follow-up, strong organizational skills and attention to detail is a must.
• Proven ability to meet and exceed sales goals.
• Keep up with industry trends and changes.
• Partner with current sales team to generate digital revenue.

Responsibilities

• Ability to obtain new clients by cold calling, networking, prospecting, and successful negotiation.
• Execute client campaigns from start to finish and provide creative solutions using industry trends.
• Create and execute go-to-market strategies and tactics yielding superior client outcomes.
• Monthly reporting and optimizations for all digital marketing campaigns.
• Collaborate with administrative team members and sales peers.

Skills

Digital sales experience

Prospecting

Negotiation

Presentation skills

Client relationship management

Team collaboration

Education

BA or BS in Business Marketing, Advertising or Digital Sales experience preferred

Tools

Nexstar proprietary tools

Job description

The Digital Strategic Account Manager is responsible for developing recommendations for digital marketing and advertising campaigns that generate superior outcomes for our clients. The ideal candidate will be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. The ideal candidate has Digital sales experience and will master Nexstar's proprietary tools to develop solutions, proposals, and presentations to targeted and existing clients. The SAM collaborates with administrative team members.

Essential Duties and Responsibilities

• Ability to obtain new clients by cold calling, networking, prospecting, and successful negotiation
• Strong oral, problem solving, communications, writing, negotiation, and presentation skills
• Attention to detail
• Time management and ability to juggle multiple clients' needs
• Solve problems, collaborate with teammates, and utilize all resources available
• Positive attitude, friendly demeanor, and team player
• Execution of client campaigns from start to finish
• Provides creative and innovative solutions for clients utilizing industry trends, selling techniques, and digital product knowledge
• Create and execute go-to-market strategies and tactics that result in superior outcomes for the client and in accordance with departmental, company and personal revenue goals
• Monthly reporting and optimizations for all digital marketing campaigns
• Performs other duties as assigned

Requirements & Skills

• BA or BS in Business Marketing, Advertising or Digital Sales experience preferred
• 2+ years of digital marketing services, product offerings and effective use for clients is preferred
• Must be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Enjoys making in-person sales calls, including cold calls, to businesses needing B2B as well as B2C digital campaign strategies
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail is a must
• Proven ability to meet and exceed sales goals
• Keep up with industry trends and changes
• Partner with current sales team to generate digital revenue

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.