Digital Sales Account Executive

Nexstar Media Group Inc.; Fort Wayne (IN); On-site; USD 60,000 - 90,000; Full time

Job summary

Nexstar Media Group in Fort Wayne, IN seeks a Digital Sales Account Executive to generate and grow digital marketing service revenue. You will be the market subject matter expert on Nexstar Digital, selling video, display, social, SEO/SEM, email, and sponsorships, alongside linear TV to advance client goals.

Responsibilities include leading digital/TV marketing efforts, developing GTM strategies, and building lasting client relationships.

Qualifications

• BA/BS in Business, Marketing, Advertising or Communications preferred.
• 1+ years of digital marketing or media sales experience preferred.
• Knowledge of local digital marketing services and how to apply to clients.
• Strong follow-up, organization, and detail orientation.

Responsibilities

• Sell Nexstar Digital and linear television services to meet revenue targets.
• Develop go-to-market strategies and tactics to exceed personal goals.
• Establish and grow meaningful client relationships.
• Generate new business and expand existing client accounts.
• Educate clients on benefits of digital marketing and present solutions.

Skills

Client relations

Closing ability

Communication skills

Self-motivation

Education

BA/BS in Business/Marketing/Advertising/Communications

Tools

Excel

PowerPoint

In-house sales systems

Job description

As a member of the Nexstar sales team, the Digital Sales Account Executive (DAE) is responsible for generating and growing digital marketing service revenue for the company. The DAE will be the market’s subject matter expert on digital services and will work to achieve budgeted revenue goals in the linear television and digital marketing services areas. The Digital Sales Account Executive will achieve this by professionally and effectively selling Nexstar Digital, Nexstar’s Digital suite of digital marketing services/products (including targeted video, display, social media, SEO/SEM, email, and sponsorships) as well as linear television with the objective of advancing client objectives.

Responsibilities

• Digital and television marketing services sales lead and subject matter expert in your market
• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue target
• Establish, maintain and grow meaningful client relationship
• Generate new marketing services business and grow business from existing clients
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
• Conduct educational forums and/or seminars for clients
• Be an effective partner with the market’s sales team in generating synergy revenue
• Must be an Effective closer
• Consistently communicate with clients

Requirements

• Education: BA or BS in Business, Marketing, Advertising or Communications preferred
• Experience: 1+ years of digital marketing or media sales preferred
• Significant knowledge of the local digital marketing services product offering and its effective use for clients.
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Up to date on latest trends in digital marketing service industry
• Resourceful, self-motivated and a skillful multi-tasker
• Ability to manage account receivables for your book of business
• Proficiency in Excel, PowerPoint, and ability to become proficient with in-house sales systems
• Valid driver’s license with an acceptable driving record

#L1-Onsite

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units.

Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people.

Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.

The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.

For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.