Strategic Digital Account Manager

Nexstar Media Group Inc.; San Francisco (CA); On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

Health insurance (medical, dental, and

401(k) plan with company match

Paid time off

Job summary

Nexstar Media Group, Inc. is seeking a Strategic Account Manager to lead digital marketing sales efforts.

You will act as the technical expert and strategic consultant, partnering with Sales Managers and AEs to craft and present data-driven media solutions that align with client goals and budgets. The role is full-time and exempt, offering a guaranteed $80,000 base plus commissions and bonuses tied to digital revenue performance.

Qualifications

• Bachelor's degree and 3+ years in digital marketing sales with proven revenue targets.
• Strong understanding of digital marketing strategies (SEO, SEM, social, display, programmatic).
• Excellent communication, presentation, and interpersonal skills.
• Ability to partner with Sales Managers and AEs as a technical expert and strategic consultant.

Responsibilities

• Drive Revenue Growth by developing and executing strategic digital marketing plans.
• Conduct needs assessments and develop customized media strategies aligned with client goals and budgets.
• Leverage data analytics to identify insights, optimize campaigns, and provide data-backed recommendations.
• Build and maintain strong client relationships, identifying opportunities to expand accounts.
• Partner with AEs to co-present strategic proposals and mentor on digital product knowledge.
• Oversee campaign execution, track assets, and ensure timely delivery.
• Prepare and present regular performance reports with key metrics and insights.
• Manage order entry, billing reconciliation, and reporting tasks efficiently.

Skills

Digital marketing sales

Data-driven

Analytical skills

Presentation skills

Client relationship management

Strategic consulting

Education

Bachelor's degree

Tools

Matrix

Wide Orbit

Google Ads

Job description

About the Role:

Are you a data-driven, client-focused digital marketing expert with a passion for driving measurable results? We're seeking a highly motivated Strategic Account Manager (SAM) to lead our digital marketing sales efforts. In this role, you'll be a key player in developing and executing innovative digital media strategies that exceed client expectations and contribute significantly to our revenue growth. You'll partner closely with Sales Managers and Account Executives (AEs) as the technical expert and strategic consultant to co-present compelling solutions and build strong client relationships. This is a unique opportunity to leverage your analytical skills and digital marketing expertise to solve client challenges and deliver exceptional value.

This is a full-time, exempt position. Compensation: $80,000 guarantee plus commission and bonus based on achieving digital revenue and performance goals.

Key Responsibilities:

• Drive Revenue Growth: Develop and execute strategic digital marketing plans that achieve client objectives and contribute to overall team revenue targets.
• Strategic Consulting: Conduct in-depth needs assessments and develop customized media strategies aligned with client goals, target audience, and budget.
• Data Analysis & Optimization: Leverage data analytics to identify actionable insights, optimize campaign performance, and provide data-backed recommendations to clients. Continuously monitor KPIs and make data-driven adjustments to maximize ROI.
• Client Relationship Management: Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner. Proactively identify opportunities to expand existing accounts and increase client lifetime value.
• Sales Collaboration: Partner with Account Executives (AEs) to co-present strategic proposals, provide technical expertise, and ensure a seamless sales process. Train and mentor AEs on digital product knowledge and best practices.
• Campaign Management: Oversee campaign execution, ensuring timely delivery of assets, accurate tracking, and consistent performance. Monitor campaign pacing and proactively address any potential issues.
• Reporting & Analysis: Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations.
• Operational Excellence: Manage order entry, oversee billing reconciliation, coordinate creative changes, pull reports, and handle digital task assignments efficiently.

What We're Looking For:

• Bachelor's degree 3+ years of experience in digital marketing sales, with a proven track record of exceeding revenue targets.
• Deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, display advertising and programmatic buying.
• Strong analytical skills and the ability to translate data into actionable insights and recommendations.
• Excellent presentation, communication, and interpersonal skills.
• Ability to collaborate effectively with internal teams and build strong client relationships.
• Experience with Matrix and Wide Orbit software is a plus.
• Google Ads and/or other relevant certifications are a plus.

Benefits:

• Comprehensive health insurance (medical, dental, vision)
• Paid time off (PTO) and holidays
• 401(k) plan with company match
• Opportunities for professional development and growth

Join Our Team! If you're a passionate and driven digital marketing professional looking for an exciting opportunity to make a real impact, we're a dynamic, growth-oriented company that values innovation, collaboration, and results.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.