Strategic Account Manager

Nexstar Media Group Inc.; Bismarck (ND); On-site; USD 70,000 - 100,000; Full time

Job summary

Nexstar Media Group, Inc. seeks a Strategic Account Manager to lead digital marketing services sales and drive digital revenue across its stations. The role involves collaborating with account executives and the Digital Sales Manager to meet station and department goals.

The SAM will build creative elements and sales presentations, participate in client calls, and input orders via dashboards. Travel to client events may be required.

Qualifications

• Bachelor’s degree required.
• Strong strategic thinking and analytical skills.
• Knowledge of television industry and digital media.
• Experience in local digital/TV/radio is a plus but not required.
• Proficient in PowerPoint, Excel, Word; Google Analytics; WideOrbit.
• Valid state driver's license and personal vehicle for travel.

Responsibilities

• Close digital revenue by attending sales calls, client presentations, and station sales events.
• Conceptualize client marketing needs and create multimedia campaigns.
• Develop creative production for client advertising.
• Attend corporate sales conference calls and events.
• Input orders for digital products using dashboards and order-entry systems.
• Provide analysis on digital revenue from WideOrbit.
• Work with Sales, News, Promotions and Production.
• Perform other duties as assigned by the Digital Sales Manager.

Skills

Strategic thinking

Analytical skills

Digital/media knowledge

Project management

PowerPoint

Excel

Word

Google Analytics

WideOrbit

Dashboarding

Team collaboration

Time management

Travel readiness

Education

Bachelor's degree

Tools

WideOrbit

Google Analytics

Excel

PowerPoint

Word

Job description

The Strategic Account Manager is the digital marketing services sales lead. The Strategic Account Manager (SAM) is a key player in the digital and station sales environment, serving as a critical resource for reaching station and department goals. The SAM is focused on developing and maintaining digital sales revenue, working closely with account executives and the Digital Sales Manager. The SAM will also support all digital sales through the building of creative elements and sales presentations as directed. They will also participate in sales calls with clients/prospects.

Responsibilities:

• o Close digital revenue by attending and participating in sales calls, client presentations, and station sales events.
• o Has the ability to conceptualize client/prospect marketing needs, create high-impact multimedia sales presentations of marketing campaigns.
• o Develop creative production for client advertising.
• o Attend and participate in corporate sales conference calls and events.
• o Be capable of inputting orders for digital products using the dashboards/order entry systems.
• o Provide analysis and reporting on digital revenue from WideOrbit.
• o Work with all station departments including Sales, News, Promotions and Production.
• o Perform other duties as assigned by the Digital Sales Manager.

Qualifications:

• o Must possess strong strategic thinking and analytical skills.
• o Experience working in local digital, television, radio, or other media is a plus, but is not required.
• o Must have knowledge and understanding of the television industry as well as digital media.
• o Strong computer skills, including PowerPoint, Excel, Word, Google Analytics, GAM, WideOrbit and various online dashboards.
• o Must be organized and detail oriented, with a positive attitude toward team member requests.
• o Ability to work in fast-paced environment and handle multiple tasks.
• o Must possess a valid state driver's license (or be able to get one) and have a personal vehicle to travel on company business.

EDUCATION REQUIREMENTS:

• o Bachelor’s degree required.

PHYSICAL REQUIREMENTS:

• o Dexterity to use desktop publishing and computer systems.
• o Vision and communication for the preparation and delivery of reports and presentations.
• o Ability to drive vehicle.

STATEMENT ABOUT OTHER DUTIES:

• o This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change, e.g., emergencies, changes in personnel, work load, rush jobs, special projects, technological developments, etc.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.