Digital Sales Strategist: Campaign Architect & Growth

TEGNA, Inc.; Washington; On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical plan options

Dental and vision coverage

401(k) with company match

Teladoc and Spring Health access

Nine holidays per year

Job summary

TEGNA Inc. is seeking a Digital Sales Strategist in Washington to support and strategize with Account Executives, Account Managers, and sales leaders.

You will help build digital solutions by leveraging ad-serving interfaces and operational platforms, ensuring campaign success from pre-sales entry to delivery. You will prospect new revenue, upsell existing clients to WUSA-TV Washington offerings, create customized campaigns across broadcast, digital, and Streaming (OTT), and coordinate with

Qualifications

• 1-3 years of digital marketing sales support experience.
• Expert knowledge of digital sales and marketing with good grasp of OTT and targeted display.
• Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Google AdWords and IAB certifications are highly desirable.

Responsibilities

• Prospect for new revenue opportunities using client and category insights.
• Upsell current clients by engaging them in the full product line of WUSA-TV Washington offerings.
• Create custom solutions-driven campaigns across broadcast, digital, and Streaming (OTT).
• Develop relationships with clients by understanding business needs and competitive landscape.
• Coordinate with internal teams to provide clear direction for campaign execution.
• Partner with Account Manager to ensure exceptional customer service and contract fulfillment.
• Use Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts.
• Represent the media group positively at events and in the community.

Skills

Digital marketing sales

OTT advertising

Targeted display

Tools

Salesforce

Microsoft Office

Google AdWords

Job description

TEGNA Inc. is seeking a Digital Sales Strategist in Washington to support and strategize with Account Executives, Account Managers, and sales leaders.

You will help build digital solutions by leveraging ad-serving interfaces and operational platforms, ensuring campaign success from pre-sales entry to delivery. You will prospect new revenue, upsell existing clients to WUSA-TV Washington offerings, create customized campaigns across broadcast, digital, and Streaming (OTT), and coordinate with