Digital Revenue Strategist

TEGNA Inc.; Houston (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental & vision coverage

Fertility, surrogacy and adoption care

Disability & life insurance

401(k) with company match

Teladoc virtual visits

Spring Health therapy sessions

Paid time off and holidays

Job summary

TEGNA Inc. in Houston, TX is seeking a Digital Strategist to partner with our sales team and drive digital revenue across local platforms. You’ll help craft strategies using ad-serving tools and collaborate with Account Executives to deliver client campaigns.

The role focuses on optimizing digital campaigns, identifying revenue opportunities, and presenting case studies to the sales team. You’ll participate in client calls as the subject-matter expert on our digital offerings.

Responsibilities

• Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms.
• Partner with the Account Executives to generate digital revenue.
• Lead in retention, expansion, and development of new digital business.
• Identify and quantify consumer audiences that would be receptive to client advertising messages.
• Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc., that will further promote the client objectives.
• Assist in quarterly business reviews and execute strategic key digital accounts reviews.
• Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue.
• Create case studies and communicate successful digital campaign results to the sales team.
• Monitor competitor websites for potential new revenue opportunities.
• Attending client calls if needed, as the subject matter expert on our digital product offerings.

Job description

TEGNA Inc. in Houston, TX is seeking a Digital Strategist to partner with our sales team and drive digital revenue across local platforms. You’ll help craft strategies using ad-serving tools and collaborate with Account Executives to deliver client campaigns.

The role focuses on optimizing digital campaigns, identifying revenue opportunities, and presenting case studies to the sales team. You’ll participate in client calls as the subject-matter expert on our digital offerings.