Digital Growth Strategist - Revenue & Campaign Optimization

TEGNA, Inc.; Houston (TX); Vor Ort; USD 80.000 - 120.000; Vollzeit

Benefits dieser Stelle

Blue Cross Blue Shield Texas health

401(k) matching

Teladoc access

Spring Health therapy

PTO and paid holidays

Zusammenfassung

TEGNA Inc. is seeking a Digital Strategist in Houston to collaborate with the sales team and build digital media solutions that drive revenue and client success.

The role focuses on pre-sales strategy, campaign execution, and optimization across our digital platforms. You will partner with Account Executives to grow digital revenue, identify audience opportunities, and support quarterly reviews with clients to demonstrate campaign impact.

Qualifikationen

• Strategic collaboration with sales team to deliver digital solutions.
• Identify revenue opportunities by analyzing campaigns and audience data.
• Monitor and optimize digital campaigns to drive client results.

Aufgaben

• Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms.
• Partner with the Account Executives to generate digital revenue.
• Lead in retention, expansion, and development of new digital business.
• Identify and quantify consumer audiences receptive to client advertising messages.
• Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc., that will further promote the client objectives.
• Assist in quarterly business reviews and execute strategic key digital accounts reviews.
• Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue.
• Create case studies and communicate successful digital campaign results to the sales team.
• Monitor competitor websites for potential new revenue opportunities.
• Attending client calls if needed, as the subject matter expert on our digital product offerings.

Jobbeschreibung

TEGNA Inc. is seeking a Digital Strategist in Houston to collaborate with the sales team and build digital media solutions that drive revenue and client success.

The role focuses on pre-sales strategy, campaign execution, and optimization across our digital platforms. You will partner with Account Executives to grow digital revenue, identify audience opportunities, and support quarterly reviews with clients to demonstrate campaign impact.