Digital Sales Leader - Growth & Campaign Strategy

Nexstar Media; Grand Rapids (MI); On-site; USD 55,000 - 85,000; Full time

Job summary

WOOD TV in Grand Rapids is seeking a Digital Sales Strategist to drive digital revenue and shape media strategies across campaigns. You will work with the sales team to develop data-driven plans and optimize performance for advertiser programs.

Collaborating with sales executives and production teams, you will implement digital solutions across SEM, Display, Video, OTT, and Social channels, ensuring campaigns meet client goals with precise analytics and reporting.

Qualifications

• BA or BS in Marketing, Advertising, or Communications preferred.
• Foundational knowledge of digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Email.
• Google Analytics experience preferred.
• Experience in digital marketing coordination or media sales preferred.
• Significant knowledge of the local digital marketing services product offering and effective use for clients.
• Fluency in English with excellent communication skills.

Responsibilities

• Generate digital revenue with Sales Management and Account Executives.
• Develop media strategies for growth on assigned accounts based on advertiser goals.
• Evaluate KPIs and optimize campaign performance on assigned accounts.
• Digital order entry & updates.
• Coordinate marketing creative for clients (banners, videos, emails, etc.).
• Manage marketing campaigns for key accounts with sales & production teams.
• Assist with training, order entry, campaign monitoring and analytics.
• Support Digital Sales operation including materials, pacing, coordination and performance metrics.

Skills

Digital marketing

Campaign optimization

SEM/SEO/Display

Google Analytics

Communication skills

Team collaboration

Microsoft Office

Ad trafficking

Education

BA or BS in Marketing, Advertising, or Communications

Tools

Wide Orbit

Monarch

ComScore

Nielsen

Google AdWords

Job description

WOOD TV in Grand Rapids is seeking a Digital Sales Strategist to drive digital revenue and shape media strategies across campaigns. You will work with the sales team to develop data-driven plans and optimize performance for advertiser programs.

Collaborating with sales executives and production teams, you will implement digital solutions across SEM, Display, Video, OTT, and Social channels, ensuring campaigns meet client goals with precise analytics and reporting.