Digital Revenue & Campaign Strategist

Nexstar Media Group, Inc.; Grand Rapids (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

WOOD TV, owned by Nexstar Media Group, Inc., is seeking a Digital Sales Strategist to drive digital revenue and execution across campaigns, platforms, and audiences.

You will develop media strategies, optimize KPIs, coordinate with sales and production teams, and support account executives with order entry, campaign pacing, trafficking, and reporting.

A foundation in marketing or communications and fluency in English are preferred, with hands-on experience in digital ad tools and analytics.

Qualifications

• BA/BS in Marketing, Advertising, or Communications preferred.
• Foundational knowledge of SEM, SEO, Social, Display, Video, OTT, Mobile and Email.
• Google Analytics experience preferred.
• Experience in digital marketing coordination or media sales preferred.
• Fluency in English with excellent communication skills.

Responsibilities

• Generate digital revenue with Sales Management and Account Executives.
• Develop media strategies for growth on assigned accounts.
• Evaluate KPIs and optimize campaign performance.
• Digital order entry & updates.
• Coordinate marketing creative with sales and production teams.
• Manage marketing campaigns for key accounts with host collaborations.
• Assist with all aspects of the digital sales process including training, campaign monitoring, and analytics.
• Support Strategic Account Manager with materials, pacing, and metrics.
• Other duties as assigned.

Skills

Digital strategy

Campaign optimization

Analytics

Team collaboration

Sales support

Education

BA/BS in Marketing, Advertising, or Communications

Tools

Wide Orbit

Monarch

ComScore

Nielsen

Microsoft Office Suite

Google Analytics

Job description

WOOD TV, owned by Nexstar Media Group, Inc., is seeking a Digital Sales Strategist to drive digital revenue and execution across campaigns, platforms, and audiences.

You will develop media strategies, optimize KPIs, coordinate with sales and production teams, and support account executives with order entry, campaign pacing, trafficking, and reporting.

A foundation in marketing or communications and fluency in English are preferred, with hands-on experience in digital ad tools and analytics.