Digital Growth Strategist - Local Media & Ads

GRAY MEDIA; Waco (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Gray Media is seeking a Digital Sales Specialist to grow digital revenue by partnering with Media Executives to identify client opportunities, develop strategies, and deliver measurable results across digital, streaming, social media, and other multimedia solutions.

The ideal candidate is highly motivated, creative, analytical, and comfortable in a fast-paced, results-driven sales environment, including in-the-field meetings with prospects and clients.

Qualifications

• Media sales experience required; leadership experience a plus.
• College degree preferred.
• Ability to manage multiple tasks, meet deadlines, and prioritize projects and people.
• Excellent verbal and written communication and presentation skills.
• Must possess a valid driver's license with a good driving record; MVR check at hire.

Responsibilities

• Collaborate with sales leadership to accomplish station and team goals.
• Drive digital revenue growth and achieve revenue targets with a focus on new local direct business.
• Support the Director of Sales in training the local team on an ongoing basis.
• Assist Multimedia Executives in planning, reviewing, rehearsing, presenting presentation and closing business.
• Work with the sales leadership team to develop sales collateral.
• Ensure successful campaign execution, tracking, delivery, optimization, and reporting to ensure campaign success.
• Maintain professional working relationships with our clients.
• Work at a partnership/consultative level as an expert in advertising solutions with Multimedia Executives and clients.
• Work in operational systems including Wide Orbit, Matrix, Microsoft Office, and others.
• Support accounts receivable, cash-in-advance, and credit processes.
• Assist in the development of pricing and packaging to fulfill the needs of both clients and the station.
• Assist with the management of inventory.
• Accurately forecast sales revenue.
• Other duties as assigned.

Skills

Digital advertising

Leadership

Communication

Multitasking

Self-starter

Presentation skills

Education

College degree preferred

Tools

Wide Orbit

Matrix

Microsoft Office

Job description

Gray Media is seeking a Digital Sales Specialist to grow digital revenue by partnering with Media Executives to identify client opportunities, develop strategies, and deliver measurable results across digital, streaming, social media, and other multimedia solutions.

The ideal candidate is highly motivated, creative, analytical, and comfortable in a fast-paced, results-driven sales environment, including in-the-field meetings with prospects and clients.