Digital Sales Strategy Account Manager

Nexstar Media Group Inc.; Grand Rapids (MI); Presencial; USD 70 000 - 110 000; Tempo integral

Resumo da oferta

WOOD TV, owned by Nexstar Media Group Inc., seeks a Strategic Account Manager to drive digital revenue and lead digital media strategies across SEM, Display, OTT, social, and analytics-driven campaigns. You will collaborate with sales and production teams to deliver compelling client solutions in a fast-paced sales environment.

The role emphasizes data-driven decision making, campaign optimization, and proactive client reporting.

Qualificações

• BA/BS in Marketing, Advertising, or Communications preferred.
• Foundational knowledge of SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio is a must.
• Google Analytics experience preferred.
• Experience in digital marketing coordination or media sales preferred.
• Significant knowledge of the local digital marketing services product offering and effective use for clients.
• Fluency in English with excellent communication skills, both verbal and written.

Responsabilidades

• Work with Sales Management and Account Executives to generate digital revenue.
• Develop media strategies for growth based on advertiser goals.
• Perform in-depth data analysis to deliver actionable insights & recommendations.
• Evaluate KPIs and optimize campaign performance.
• Digital order entry & updates.
• Liaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing material.
• Assist sales executives with all aspects of the digital sales process including Training, Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics.
• Assist management with aspects of the digital sales operation including Training, Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams.
• Assists with station contesting and sweepstakes.
• Other duties as assigned.

Conhecimentos

Digital marketing

SEM/SEO

Analytics

Campaign coordination

Google Analytics

Microsoft Office

Communication skills

Team collaboration

Ad operations

Formação académica

BA/BS in Marketing, Advertising, or Communications

Ferramentas

Wide Orbit

Monarch

ComScore

Nielsen

Google AdWords

Descrição da oferta de emprego

WOOD TV, owned by Nexstar Media Group Inc., seeks a Strategic Account Manager to drive digital revenue and lead digital media strategies across SEM, Display, OTT, social, and analytics-driven campaigns. You will collaborate with sales and production teams to deliver compelling client solutions in a fast-paced sales environment.

The role emphasizes data-driven decision making, campaign optimization, and proactive client reporting.