Digital Growth Strategist: Media & Campaign Optimization

Nexstar Media Group

Grand Rapids (MI)

On-site

USD 65,000 - 90,000

Full time

6 days ago

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Job summary

WOOD TV, part of Nexstar Media Group, is seeking a Digital Sales Strategist to drive digital revenue and campaigns for local advertisers in the Grand Rapids area. The role focuses on developing media strategies, optimizing performance, and coordinating creative and trafficking across sales & production teams.

The ideal candidate has a strong foundation in SEM/SEO, Social, Display and OTT products, and is proficient with Google Analytics.

Qualifications

BA or BS in Marketing, Advertising, or Communications preferred.
Foundational knowledge of SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio is a must.
Google Analytics experience preferred.
Experience in digital marketing coordination or media sales preferred.
Significant knowledge of local digital marketing services product offering and effective use for clients.

Responsibilities

Generate digital revenue with Sales Management, Strategic Account Manager and Account Executives.
Develop media strategies for growth on assigned accounts based on advertiser goals.
Evaluate KPIs and optimize campaign performance on assigned accounts.
Digital order entry and updates; liaise between sales and production for marketing creative.
Coordinate campaigns for key accounts with sales and production teams; handle training, trafficking, reporting and analytics.
Assist Strategic Account Manager with overall digital sales operations and materials.