Digital Sales Strategist

Nexstar Media Inc.; Grand Rapids (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

WOOD TV, part of Nexstar Media Group, is seeking a Digital Sales Strategist to drive digital revenue and campaigns for local advertisers in the Grand Rapids area. The role focuses on developing media strategies, optimizing performance, and coordinating creative and trafficking across sales & production teams.

The ideal candidate has a strong foundation in SEM/SEO, Social, Display and OTT products, and is proficient with Google Analytics.

Qualifications

• BA or BS in Marketing, Advertising, or Communications preferred.
• Foundational knowledge of SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio is a must.
• Google Analytics experience preferred.
• Experience in digital marketing coordination or media sales preferred.
• Significant knowledge of local digital marketing services product offering and effective use for clients.

Responsibilities

• Generate digital revenue with Sales Management, Strategic Account Manager and Account Executives.
• Develop media strategies for growth on assigned accounts based on advertiser goals.
• Evaluate KPIs and optimize campaign performance on assigned accounts.
• Digital order entry and updates; liaise between sales and production for marketing creative.
• Coordinate campaigns for key accounts with sales and production teams; handle training, trafficking, reporting and analytics.
• Assist Strategic Account Manager with overall digital sales operations and materials.

Job description

WOOD TV is currently in search of a Digital Sales Strategist. This position will play an integral role with the Sales Team and focus primarily on Digital Sales, Digital Media Strategy and Digital Execution. WOOD TV is owned by Nexstar Media – the country’s largest holder of TV stations and represents best-in-class digital products. These include but are not limited to: woodtv.com; OTT & Streaming Platforms; Display; Pre-Roll; SEM; Retargeting; Social Media Marketing; YouTube; various other 3rd party digital products. If you enjoy selling and implementing digital strategies, keeping up with the latest digital trends and products, and working in a team environment with a highly energetic and motivated sales force, then WOOD TV is where you want to work!

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Work with Sales Management, Strategic Account Manager and Account Executives to generate digital revenue. Develop media strategies for growth on assigned accounts based on advertiser goals. Evaluate KPIs and optimize campaign performance on assigned accounts. Digital order entry & updates. Liaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing material. Liaises between Where You Live lifestyle brand host and sales and production to manage marketing campaigns for key accounts. Assist sales executives with all aspects of the digital sales process including, but not limited to: Training, Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics. Assist Strategic Account Manager with all aspects of the digital sales operation including, but not limited to: Training, Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams. Other duties as assigned.

SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:

BA or BS in Marketing, Advertising, or Communications preferred. Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio IS A MUST. Google Analytics experience preferred. Experience in digital marketing coordination or media sales preferred. Significant knowledge of the local digital marketing services product offering and effective use for clients. Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment. Excellent critical thinking & problem-solving skills. Able to multi-task and handle several projects at a time. Proficiency in Microsoft Office Suite. Design software ability a plus. Experience with Wide Orbit, Monarch, ComScore, Nielsen are a plus. IAB and/or Google AdWords Certification a plus. Automotive & database digital marketing experience is also a plus. Excellent follow-up, strong organizational skills and attention to detail. Self-motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. Fluency in English; with excellent communication skills, both verbal and written.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.