Digital Sales Strategist

Nexstar Media Group, Inc.; Grand Rapids (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

WOOD TV, owned by Nexstar Media Group, Inc., is seeking a Digital Sales Strategist to drive digital revenue and execution across campaigns, platforms, and audiences.

You will develop media strategies, optimize KPIs, coordinate with sales and production teams, and support account executives with order entry, campaign pacing, trafficking, and reporting.

A foundation in marketing or communications and fluency in English are preferred, with hands-on experience in digital ad tools and analytics.

Qualifications

• BA/BS in Marketing, Advertising, or Communications preferred.
• Foundational knowledge of SEM, SEO, Social, Display, Video, OTT, Mobile and Email.
• Google Analytics experience preferred.
• Experience in digital marketing coordination or media sales preferred.
• Fluency in English with excellent communication skills.

Responsibilities

• Generate digital revenue with Sales Management and Account Executives.
• Develop media strategies for growth on assigned accounts.
• Evaluate KPIs and optimize campaign performance.
• Digital order entry & updates.
• Coordinate marketing creative with sales and production teams.
• Manage marketing campaigns for key accounts with host collaborations.
• Assist with all aspects of the digital sales process including training, campaign monitoring, and analytics.
• Support Strategic Account Manager with materials, pacing, and metrics.
• Other duties as assigned.

Skills

Digital strategy

Campaign optimization

Analytics

Team collaboration

Sales support

Education

BA/BS in Marketing, Advertising, or Communications

Tools

Wide Orbit

Monarch

ComScore

Nielsen

Microsoft Office Suite

Google Analytics

Job description

WOOD TV is currently in search of a Digital Sales Strategist. This position will play an integral role with the Sales Team and focus primarily on Digital Sales, Digital Media Strategy and Digital Execution.

WOOD TV is owned by Nexstar Media – the country’s largest holder of TV stations and represents best-in-class digital products. These include but are not limited to:

• woodtv.com; OTT & Streaming Platforms; Display; Pre-Roll; SEM; Retargeting; Social Media Marketing; YouTube; various other 3rd party digital products.

If you enjoy selling and implementing digital strategies, keeping up with the latest digital trends and products, and working in a team environment with a highly energetic and motivated sales force, then WOOD TV is where you want to work!

PRINCIPAL DUTIES AND RESPONSIBILITIES

• Work with Sales Management, Strategic Account Manager and Account Executives to generate digital revenue.
• Develop media strategies for growth on assigned accounts based on advertiser goals.
• Evaluate KPIs and optimize campaign performance on assigned accounts.
• Digital order entry & updates.
• Liaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing material.
• Liaises between Where You Live lifestyle brand host and sales and production to manage marketing campaigns for key accounts.
• Assist sales executives with all aspects of the digital sales process including, but not limited to: Training, Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics.
• Assist Strategic Account Manager with all aspects of the digital sales operation including, but not limited to: Training, Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams.
• Other duties as assigned.

SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES

• BA or BS in Marketing, Advertising, or Communications preferred.
• Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio IS A MUST.
• Google Analytics experience preferred.
• Experience in digital marketing coordination or media sales preferred.
• Significant knowledge of the local digital marketing services product offering and effective use for clients.
• Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment.
• Excellent critical thinking & problem-solving skills.
• Able to multi-task and handle several projects at a time.
• Proficiency in Microsoft Office Suite. Design software ability a plus.
• Experience with Wide Orbit, Monarch, ComScore, Nielsen are a plus.
• IAB and/or Google AdWords Certification a plus.
• Automotive & database digital marketing experience is also a plus.
• Excellent follow-up, strong organizational skills and attention to detail.
• Self-motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
• Fluency in English; with excellent communication skills, both verbal and written.