Digital Merchandising Lead - App & Web (Hybrid)

YUM; Irvine (CA); Hybrid; USD 125,000 - 162,000; Full time

Job summary

Taco Bell is hiring a Manager, Digital Merchandising (App/Web) to bring the brand's digital storefront to life with personalized experiences that boost engagement and revenue. You will own merchandising, experimentation, and performance, partnering across marketing, product, engineering, and analytics to deliver on-brand experiences.

You will lead end-to-end initiatives, develop testing roadmaps, and drive optimization across campaigns, stories, and promotions to maximize conversion and

Qualifications

• Bachelor's degree in Marketing or Business or related field.
• 8+ years in digital/site merchandising, growth/optimization, or e-commerce; team leadership preferred.
• Strong understanding of A/B testing, segmentation, personalization, KPIs (CVR, ATC, AOV, engagement).
• Experience leading cross-functional initiatives and managing content calendars and launches.
• Proficiency with Jira; comfortable navigating dashboards (Amplitu de) and pulling data.

Responsibilities

• Own the end-to-end digital merchandising experience across app and web, including campaigns and performance reporting.
• Partner with Sr. Manager to translate priorities into merchandising plans, testing roadmaps and optimization opportunities.
• Lead the Call for Work process with briefs aligning merchandising strategy and business objectives.
• Own the digital merchandising launch calendar and ensure cross-functional deliverables stay on track.
• Collaborate across Marketing, Creative, Content Ops, Product, Engineering, Analytics, CRM, QA, Legal and agencies.
• Create and optimize weekly homepage and landing pages using insights and performance data.
• Lead QA with Content Operations to ensure flawless execution across digital experiences.
• Drive experimentation via A/B and multivariate testing with Analytics and CRM.
• Develop personalized content journeys with CRM and connect merchandising strategy to lifecycle experiences.
• Own reporting and translate insights into recommendations to improve conversion, engagement and revenue.
• Present strategies and findings to influence decisions and align partners.
• Champion operational excellence with scalable playbooks and best practices.

Job description

Taco Bell is hiring a Manager, Digital Merchandising (App/Web) to bring the brand's digital storefront to life with personalized experiences that boost engagement and revenue. You will own merchandising, experimentation, and performance, partnering across marketing, product, engineering, and analytics to deliver on-brand experiences.

You will lead end-to-end initiatives, develop testing roadmaps, and drive optimization across campaigns, stories, and promotions to maximize conversion and