Senior Digital Channel Manager - eCommerce Growth

KFC; Plano (TX); On-site; USD 116,910 - 123,405; Full time

Job summary

KFC is seeking an eCommerce Manager to accelerate growth of app and web ordering. You will connect product development, restaurant technology, and marketing to deliver seamless eCommerce experiences that drive business results.

In this role, you will own performance, lead promotions, and manage launches across platforms while partnering with UX, Design, Marketing and Operations to improve conversion and loyalty. A strategic, data-driven mindset is essential for success.

Qualifications

• 7-8 years in digital marketing, preferably with a background in driving digital adoption.
• Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact.
• Strong business acumen and ability to translate insights into action.
• Excellent cross-functional project management and communication skills.
• Proven ability to influence roadmaps and drive measurable impact.
• Experience working in fast-paced, matrixed organizations.

Responsibilities

• Plan and execute eCommerce business plans based on revenue potential and feasibility.
• Own and track eCommerce performance including conversion, checkout, and order frequency.
• Develop eCommerce-exclusive promotions to drive traffic and retention.
• Lead merchandising and deployment of new product launches across App, Web, Aggregators, and Kiosk platforms.
• Identify process improvements to increase launch efficiency and reduce errors.
• Translate business goals into product briefs and prioritize roadmap features for conversions and loyalty.
• Serve as the primary contact for eCommerce product enhancements and innovation.
• Use performance insights to guide product and experience improvements.
• Partner with UX/Design to optimize guest journeys and brand-consistent experiences across channels.
• Collaborate with Marketing and Product to maximize engagement and offer effectiveness.
• Leverage customer data to improve ordering, payment, loyalty, and personalization.

Skills

Digital marketing

Cross-functional collaboration

Project management

Strategic thinking

Analytics

Influence roadmaps

Job description

KFC is seeking an eCommerce Manager to accelerate growth of app and web ordering. You will connect product development, restaurant technology, and marketing to deliver seamless eCommerce experiences that drive business results.

In this role, you will own performance, lead promotions, and manage launches across platforms while partnering with UX, Design, Marketing and Operations to improve conversion and loyalty. A strategic, data-driven mindset is essential for success.