Senior Precision Media Lead — Loyalty & Apps

KFC Corporation; Irvine (CA); Hybrid; USD 122,000 - 138,000; Full time

Benefits offered by this job

Onsite gym

Onsite dining center

Onsite childcare

Vacation time

401(k) with matching

Job summary

Taco Bell is hiring a Senior Associate Manager of Precision Media to lead integrated paid media strategies across loyalty programs and e-commerce retention. You will expand the known customer base through app acquisition and reduce churn by increasing repeat purchases, leveraging a full-funnel media mix including digital, paid social, search, programmatic and video.

Collaborate with Digital Product, Brand, Creative, and Insights teams to ensure flawless execution, manage loyalty budget, and

Qualifications

• 6+ years of customer-led media experience (agency, AdTech, or client-side).
• Experience in cross-channel media planning and buying across digital channels.

Responsibilities

• Design, execute, and lead integrated paid media campaigns for new user acquisition, retention, and engagement.
• Oversee first‑party audience orchestration across ad platforms.
• Partner with Agencies and internal teams to align on go-to-market strategies.
• Lead testing and optimization to improve LTV and retention metrics.

Skills

Cross-channel media planning

Paid Social

Programmatic

Search

App Performance Marketing

Data-driven marketing

LTV and retention focus

Leadership

Tools

AppsFlyer

Job description

Taco Bell is hiring a Senior Associate Manager of Precision Media to lead integrated paid media strategies across loyalty programs and e-commerce retention. You will expand the known customer base through app acquisition and reduce churn by increasing repeat purchases, leveraging a full-funnel media mix including digital, paid social, search, programmatic and video.

Collaborate with Digital Product, Brand, Creative, and Insights teams to ensure flawless execution, manage loyalty budget, and