Senior Manager, Digital Experience & eCommerce Growth

Edible Brands; Atlanta (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

Edible Brands is seeking a Senior Manager, Digital Experience and Performance to lead a cross-functional team focused on eCommerce optimization across the website and app. You will drive merchandising, content strategy, and testing programs, translating data insights into actionable recommendations to grow engagement and profitability.

You will partner with Marketing, Innovation, Technology, and Analytics to ensure a seamless omnichannel experience, reporting to the Senior Director and shaping

Qualifications

• 6+ years of B2C/D2C eCommerce experience.
• Familiarity with eCommerce platforms and CMS systems (Shopify, Magento, Salesforce Commerce, etc).
• Ability to effectively manage and deliver on competing priorities, demonstrating change agility.
• Office and reporting systems savvy, Google/Adobe Analytics, Microsoft Excel + Powerpoint, Power BI, experience
• Bachelor’s degree in Merchandising, Business Administration, Marketing, Management, or relevant area

Responsibilities

• Lead the site and app content strategy end-to-end, including homepage, PLPs, and landing pages — from concept through execution and performance review.
• Lead online merchandising strategy, including product categorization, search strategy, and product content, ensuring alignment with category and business goals.
• Develop and drive strategies and tactics that grow volume, customer engagement, and profitability across assigned categories.
• Manage the site testing, personalization, and A/B experimentation roadmap, translating results into actionable recommendations.
• Analyze category, customer, and shopping behavior across the digital channel to surface meaningful insights that inform strategy and drive decision-making.
• Partner with internal and external teams to implement SEO and discoverability best practices that improve organic performance.
• Lead cross-functional planning with marketing, merchandising, and operations to deliver a seamless, consistent omnichannel experience.
• Coordinate category-specific initiatives across teams to drive revenue and accountability against shared goals.
• Plan and lead promotional launches, aligning creative, technology, and merchandising teams to ensure the right messaging, products, and landing pages go live on time.
• Take full project ownership of initiatives, managing scope, timeline, and delivery from concept through completion.
• Be a category expert and "go to" person by their cross-functional partners

Skills

eCommerce strategy

Cross-functional leadership

Analytics

Project management

Communication

Problem solving

Teamwork

Education

Bachelor's degree in Merchandising, Business Administration, Marketing, Management

Tools

Shopify

Magento

Salesforce Commerce

Google Analytics

Power BI

Excel

PowerPoint

Job description

Edible Brands is seeking a Senior Manager, Digital Experience and Performance to lead a cross-functional team focused on eCommerce optimization across the website and app. You will drive merchandising, content strategy, and testing programs, translating data insights into actionable recommendations to grow engagement and profitability.

You will partner with Marketing, Innovation, Technology, and Analytics to ensure a seamless omnichannel experience, reporting to the Senior Director and shaping