Senior Associate Manager, Precision Media – Loyalty & App Growth

YUM; Irvine (CA); Hybrid; USD 122,000 - 138,000; Full time

Benefits offered by this job

Onsite dining center

Onsite gym with fitness classes

401(k) with 6% match

Medical & dental benefits

Onsite childcare

Job summary

Taco Bell is seeking a Senior Associate Manager of Precision Media to lead and scale our integrated paid media strategies across first-party programs: loyalty acquisition, and e-commerce retention.

Reporting to the Senior Manager of Precision Media, you will focus on expanding our known customer base through app acquisition initiatives while creating greater value from existing customers by reducing churn and increasing repeat purchase frequency.

Qualifications

• 6+ years of customer-led media experience across agency, AdTech or client side.
• Cross-channel media planning and buying experience in digital channels.
• Experience leveraging first-party data to build audience segmentation.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Design, execute, and lead integrated paid media campaigns for acquisition and retention.
• Collaborate with Product, Brand, Creative, and Insights to ensure flawless execution.
• Oversee first-party audience orchestration and loyalty budget management.
• Partner with MarTech for tracking, deep-linking, and attribution models.
• Establish structured test-and-learn roadmaps to improve KPIs.

Skills

Cross-channel planning

Paid Social

Programmatic

App Performance Marketing

Analytics mindset

Stakeholder comms

Tools

AppsFlyer

Job description

Taco Bell is seeking a Senior Associate Manager of Precision Media to lead and scale our integrated paid media strategies across first-party programs: loyalty acquisition, and e-commerce retention.

Reporting to the Senior Manager of Precision Media, you will focus on expanding our known customer base through app acquisition initiatives while creating greater value from existing customers by reducing churn and increasing repeat purchase frequency.