Hybrid Digital Merchandising Manager: Boost Conversions

The Freeman Company (TFC) Brands; Chicago (IL); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Salary range of $80,000-$100,000

Job summary

The Freeman Company (TFC) Brands is seeking a data-driven Digital Merchandising Manager to own end-to-end merchandising on our e-commerce site. You’ll shape discovery and shopping experiences from homepage to search and category structure, driving conversion, engagement, and average order value.

Collaborate with Digital Product, UX, Marketing, and Creative to ensure a cohesive on-brand journey. You’ll lead merchandising strategy for launches and campaigns, test layouts and placements, and

Qualifications

• Strong analytical skills and ability to translate data into actionable merchandising decisions.
• Excellent cross-functional communication with Marketing, Product and IT teams.
• Experience with on-site search and merchandising platforms.
• Familiarity with SQL or basic data querying / analytics tooling.

Responsibilities

• Owns day-to-day merchandising of the e-commerce site, including product placement and homepage curation.
• Develops and executes merchandising strategies for launches and promotions.
• Analyzes site performance data to optimize conversion and AOV in real time.
• Manages site search, filtering, and recommendation logic and evaluates on-site platforms (Algolia, Luminate).
• Leads A/B testing roadmap, defines hypotheses, and reports results to stakeholders.
• Ensures product content standards and metadata quality across pages.
• Presents merchandising insights and investment recommendations to senior leadership.
• Leads cross-functional team with Digital Product, UX, Marketing, and Creative.

Skills

Strong analytical skills

Cross-functional communication

Product presentation

SQL/data querying

Education

Bachelor's degree in Business, Marketing, Merchandising, or related field

Tools

Salesforce e-commerce

Google Analytics

Power BI

Tableau

SQL

Azure

Figma

WorkFront

ADO

Job description

The Freeman Company (TFC) Brands is seeking a data-driven Digital Merchandising Manager to own end-to-end merchandising on our e-commerce site. You’ll shape discovery and shopping experiences from homepage to search and category structure, driving conversion, engagement, and average order value.

Collaborate with Digital Product, UX, Marketing, and Creative to ensure a cohesive on-brand journey. You’ll lead merchandising strategy for launches and campaigns, test layouts and placements, and