Senior Precision Media Manager - Loyalty & App Growth

Taco Bell; Irvine (CA); Hybrid; USD 122,000 - 138,000; Full time

Benefits offered by this job

Hybrid work schedule (onsite Tue–Thu)

Onsite childcare

Onsite dining center

Onsite gym with fitness classes

Vacation and holidays

Parental leave

401(k) with 6% matching

Medical & dental benefits

Employee discounts

Job summary

Taco Bell is seeking a Senior Associate Manager of Precision Media to scale integrated paid media across loyalty acquisition and e-commerce retention. You will lead cross-functional teams to optimize campaigns, manage loyalty budgets, and leverage first-party data to expand the known customer base while reducing churn.

You will collaborate with Digital Product, Brand, Creative, and Insights & Analytics to ensure flawless execution, with a strong emphasis on test-and-learn roadmaps and KPI

Qualifications

• 6+ years of customer-led media experience (agency, AdTech, or client-side).
• Experience leveraging first-party data or CDPs to build advanced audience segmentation and suppression strategies.
• Campaign management with split testing, CRO, and media-supported promotions that drive repeat behavior.

Responsibilities

• Design, execute, and lead targeted, integrated paid media campaigns that drive new user acquisition, app engagement, and retention.
• Oversee first-party audience orchestration across ad platforms ensuring accurate targeting and refresh.
• Lead agencies and external media partners to build integrated media plans and align on go-to-market strategies.
• Coordinate cross-functional efforts across Brand, Creative, Digital Product, Insights, and Analytics.

Skills

Media strategy

Cross-channel buying

Loyalty data

Campaign optimization

Analytics

Cross-functional leadership

Tools

AppsFlyer

Job description

Taco Bell is seeking a Senior Associate Manager of Precision Media to scale integrated paid media across loyalty acquisition and e-commerce retention. You will lead cross-functional teams to optimize campaigns, manage loyalty budgets, and leverage first-party data to expand the known customer base while reducing churn.

You will collaborate with Digital Product, Brand, Creative, and Insights & Analytics to ensure flawless execution, with a strong emphasis on test-and-learn roadmaps and KPI