Marketing Strategy Lead – Growth & Community Impact

Ymca-of-Metropolitan-Chicag; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

YMCA of Metropolitan Chicago is seeking a Manager of Marketing to develop and execute strategic plans that strengthen the organization’s brand, boost membership, and expand program participation. The role leads a team across digital, print, and social channels and partners with internal departments to ensure alignment with the YMCA’s mission.

The successful candidate will analyze market trends, manage budgets, and build relationships with external partners to increase visibility and community

Qualifications

• Bachelor's degree required in Marketing or related field.
• Minimum 5 years of marketing management experience.
• Experience leading marketing teams and cross-functional collaboration.
• Budget management and financial planning experience.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with the YMCA's mission and objectives.
• Lead the marketing team in creating campaigns across digital, print, and social channels.
• Collaborate with internal departments to support organizational goals and enhance brand image.
• Analyze market trends and consumer behavior to identify growth opportunities.
• Oversee marketing budgets and allocate resources efficiently.
• Establish and maintain relationships with external partners and media outlets.
• Monitor and report on campaign performance using data-driven insights.

Skills

Leadership

Communication

Digital marketing

Market analysis

Project management

Creative thinking

Problem solving

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEO/SEM tools

Social media management tools

Job description

YMCA of Metropolitan Chicago is seeking a Manager of Marketing to develop and execute strategic plans that strengthen the organization’s brand, boost membership, and expand program participation. The role leads a team across digital, print, and social channels and partners with internal departments to ensure alignment with the YMCA’s mission.

The successful candidate will analyze market trends, manage budgets, and build relationships with external partners to increase visibility and community