Digital Media Strategist & Multimedia Designer: Campaign Architect

University of Indianapolis; Indianapolis (IN); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Tuition Discount

Retirement Savings Plan 403B

Paid Vacation and Sick Time Accruals

Paid Holiday time

Job summary

University of Indianapolis is seeking a Digital Media Strategist to develop and manage the university’s marketing presence on paid digital platforms across social media, geofencing, connected TV, digital displays, search engines, and other digital media for online and graduate programs.

You will collaborate with enrollment marketing vendors to support undergraduate recruitment and assist with design work for campaigns.

Qualifications

• 3–5 years of marketing experience in design, digital strategy, and campaigns on social platforms; CRM experience valued.

Responsibilities

• Launch, manage, and optimize paid search, display, and social campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
• Plan and execute targeted programmatic campaigns to drive real impact beyond impressions.
• Build audience segments, retargeting flows, lookalikes, and cross‑channel funnels to improve conversions.
• Create journey analytics, monitor KPIs, build dashboards, and translate data into actionable insights for stakeholders.
• Manage budgets with leadership to maximize ROI and minimize waste.
• Develop creative content and design assets for digital campaigns.

Skills

Digital strategy

Social campaigns

CRM experience

Paid media

Education

Bachelor's Degree

Job description

University of Indianapolis is seeking a Digital Media Strategist to develop and manage the university’s marketing presence on paid digital platforms across social media, geofencing, connected TV, digital displays, search engines, and other digital media for online and graduate programs.

You will collaborate with enrollment marketing vendors to support undergraduate recruitment and assist with design work for campaigns.