Lifecycle Marketing & Digital Experience Lead

Indiana University; Bloomington (IN); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Tuition subsidy

Paid holidays

Job summary

Indiana University seeks a Digital Experience Strategist to design and deliver connected digital experiences that advance the university’s strategic goals and improve audience conversion across the lifecycle.

You will lead lifecycle email, texting, marketing automation, and personalization initiatives, collaborating with data strategy, enterprise architecture, web, content, marketing strategy, and paid media teams to translate audience needs into effective experiences.

Qualifications

• Requires a Bachelor’s degree; Master’s preferred.
• Minimum of 3 years in a relevant field.
• Strong written and verbal communication skills.
• Experience with marketing automation and CRM systems.

Responsibilities

• Lead lifecycle email, texting, marketing automation, and personalization, including audiencesegmentation and journey orchestration.
• Collaborate across channels and with data strategy, marketing and web teams to translate needs into digital experiences.
• Define data rules and personalization logic with technical partners to deliver relevant experiences.
• Independently lead initiatives from strategy through implementation, QA, launch, and ongoing improvement.

Skills

Communication skills

Time management

Project management

Analytical skills

Education

Bachelor’s degree

Master’s degree

Tools

Salesforce Marketing Cloud

JourneyBuilder

Automation Studio

Audience segmentation

Personalization

Job description

Indiana University seeks a Digital Experience Strategist to design and deliver connected digital experiences that advance the university’s strategic goals and improve audience conversion across the lifecycle.

You will lead lifecycle email, texting, marketing automation, and personalization initiatives, collaborating with data strategy, enterprise architecture, web, content, marketing strategy, and paid media teams to translate audience needs into effective experiences.