Digital Media Specialist

Jackson State University; Van Winkle (MS); On-site; USD 50,000 - 65,000; Full time

Job summary

Jackson State University is seeking a Digital Media Specialist to develop and execute digital strategies that recruit prospective students. You will create engaging content across platforms and collaborate with enrollment communications to align with branding and goals.

The role involves managing social channels, planning campaigns, and producing high-quality graphics, videos, and written content. Strong communication, organization, and multitasking are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-3 years in digital marketing or content creation, preferably in higher education.
• Experience managing social media and digital campaigns focused on enrollment in higher ed.
• Experience with higher education enrollment management.
• Expertise in camera operation, lighting, sound, and equipment like gimbals and drones.
• Proficiency in editing software (Premiere Pro/Final Cut Pro), color grading, and audio mixing.
• Strong videography skills and familiarity with major social platforms.
• Excellent written and verbal communication.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Develop, create, and manage content for prospective students across digital channels.
• Collaborate with the Strategic Enrollment Communications team to produce graphics, videos, and written content aligned with branding and enrollment goals.
• Oversee day-to-day social media management focused on enrollment across Facebook, Twitter, Instagram, LinkedIn, and others.
• Plan and execute social campaigns to increase prospective student engagement and inquiries.

Skills

Content creation

Social media management

Video editing

Communication

Project management

Storytelling

Videography

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Adobe Premiere Pro

Final Cut Pro

Gimbals

Drones

Job description

The Department of Strategic Enrollment Communications is accepting applications for its Digital Media Specialist position.

The Digital Media Specialist will play a crucial role in developing and executing digital strategies to attract and enroll prospective students. This position is responsible for creating and managing engaging digital content across various platforms to enhance the university's recruitment efforts and overall online presence.

Digital Content Creation

Develop, create, and manage engaging content specifically targeted at prospective students for the Division of Enrollment Management, social media platforms, email campaigns, and other digital channels.

Collaborate with the Strategic Enrollment Communications team to produce high- quality graphics, videos, and written content that align with the university's branding and enrollment goals.

Social Media Management

Oversee the day-to-day management of the University's social media accounts focused on enrollment, including Facebook, Twitter, Instagram, Linkedin, and other relevant platforms.

Plan and execute social campaigns aimed at increasing prospective student engagement and inquiries.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 2-3 years of experience in digital marketing or content creation, preferably in higher education.
• Proven experience managing social media platforms and digital advertising campaigns with focus on enrollment. Experience in higher education enrollment management.
• Expertise in camera operation, lighting techniques, sound recording, and the use of various pieces of equipment like gimbals and drones.
• Proficiency in editing software such as Adobe Premiere Pro or Final Cut Pro, color grading, audio mixing, and adding visual effects. Strong proficiency in videography.
• Familiarity with social media platforms.
• Excellent written and verbal communication skills.
• Strong organizational skills and the ability to manage multiple projects simultaneously.