Digital Experience Strategist - Lifecycle Personalization

Indiana University; Bloomington (IN); On-site; USD 160,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Tuition subsidy

Paid holidays

Paid time off

Job summary

Indiana University is seeking a Digital Experience Strategist to design, deliver, and continuously improve connected digital experiences that advance the university's strategic goals and improve audience conversion across the constituent lifecycle.

You will lead lifecycle email and SMS programs, marketing automation, and personalization; collaborate with data strategy, web, content, and paid media teams to translate audience needs into effective experiences.

Qualifications

• Bachelor's degree required; preferred fields include English, marketing, digital strategy, UX, business, information systems, communications, journalism, or related field.
• Master's degree preferred for advanced roles.
• 3 years of relevant work experience.

Responsibilities

• Designs, delivers, measures, and improves connected digital experiences across the constituent lifecycle.
• Leads lifecycle email, texting, marketing automation, and personalization strategies.
• Collaborates with data strategy, marketing, web, content, and paid media teams.
• Partners with data and technical teams to define personalization logic and data requirements.
• Independently leads initiatives from strategy to QA, launch, and ongoing improvement.
• Translates performance data into actionable recommendations.

Skills

Written and verbal communication

Analytical skills

Project management

Digital marketing experience

Lifecycle marketing

CRM experience

A/B testing

Personalization

Education

Bachelor's degree

Master's degree

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Job description

Indiana University is seeking a Digital Experience Strategist to design, deliver, and continuously improve connected digital experiences that advance the university's strategic goals and improve audience conversion across the constituent lifecycle.

You will lead lifecycle email and SMS programs, marketing automation, and personalization; collaborate with data strategy, web, content, and paid media teams to translate audience needs into effective experiences.