Hybrid Digital Marketing & Web Content Strategist

Clay Today; Cincinnati (OH); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Tuition remission

Retirement plans

Work-life balance

Job summary

The University of Cincinnati's College of Arts and Sciences seeks a Digital Marketing Specialist to own the college's digital presence and manage its web content across academic units. The role partners with marketing and communications to advance strategic initiatives and ensure a cohesive online identity.

You will leverage analytics, CMS tools like AEM, and SEO practices to optimize performance, maintain accessibility per WCAG, and support digital campaigns.

Qualifications

• Experience with analytics platforms to inform recommendations and improve content performance.
• Familiar with SEO and accessibility best practices (WCAG).
• Proficiency in HTML/CSS and web content structure.

Responsibilities

• Maintain and optimize the college websites and digital content.
• Create and coordinate social media content with supervisor.
• Manage analytics and report performance to support marketing goals.
• Collaborate with units and stakeholders to ensure content aligns with priorities and accessibility standards.

Skills

Analytics

SEO

HTML/CSS

Content optimization

Education

Bachelor's Degree

Tools

AEM (Adobe Experience Manager)

Google Analytics

Adobe Creative Suite

Job description

The University of Cincinnati's College of Arts and Sciences seeks a Digital Marketing Specialist to own the college's digital presence and manage its web content across academic units. The role partners with marketing and communications to advance strategic initiatives and ensure a cohesive online identity.

You will leverage analytics, CMS tools like AEM, and SEO practices to optimize performance, maintain accessibility per WCAG, and support digital campaigns.