Digital Media Strategist & Multimedia Designer

University of Indianapolis; Indianapolis (IN); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Tuition Discount

Retirement Savings Plan 403B

Paid Vacation and Sick Time Accruals

Paid Holiday time

Job summary

University of Indianapolis is seeking a Digital Media Strategist to develop and manage the university’s marketing presence on paid digital platforms across social media, geofencing, connected TV, digital displays, search engines, and other digital media for online and graduate programs.

You will collaborate with enrollment marketing vendors to support undergraduate recruitment and assist with design work for campaigns.

Qualifications

• 3–5 years of marketing experience in design, digital strategy, and campaigns on social platforms; CRM experience valued.

Responsibilities

• Launch, manage, and optimize paid search, display, and social campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
• Plan and execute targeted programmatic campaigns to drive real impact beyond impressions.
• Build audience segments, retargeting flows, lookalikes, and cross‑channel funnels to improve conversions.
• Create journey analytics, monitor KPIs, build dashboards, and translate data into actionable insights for stakeholders.
• Manage budgets with leadership to maximize ROI and minimize waste.
• Develop creative content and design assets for digital campaigns.

Skills

Digital strategy

Social campaigns

CRM experience

Paid media

Education

Bachelor's Degree

Job description

Job Description

The Digital Media Strategist will develop and manage theUniversity’s marketing presence on paid digital platforms includingsocial media, geofencing, connected television, digital displays,search engines, agentic platforms, and other digital media foronline, graduate and program-specific marketing campaigns. Theywill serve as part of the team working with our enrollmentmarketing vendors to support digital marketing for undergraduaterecruitment. This role will also assist with necessary design workinvolved in, but not limited to, digital media campaigns.

REQUIREMENTS/MINIMUM QUALIFICATIONS

Experience

• 3–5 years of marketing experience working in design, digitalstrategy, digital campaigns on social platforms, CRMexperience

Education

• Bachelor’s Degree Required,Digital Certification optional but aplus Licenses/Certifications/Credentials

ESSENTIAL FUNCTIONS

What You’ll Manage

• Google Ads, LinkedIn Ads & Meta Ads: Launch, manage, andoptimize paid search, display, and social campaigns.
• Programmatic: In conjunction with marketing managers andAcademic Program Directors/Academic Admissions Teams, plan andexecute targeted programmatic campaigns that go beyond impressionsto real impact.
• Audience Strategy: Build custom segments, retargeting flows,lookalikes, and cross-platform funnels that convert. Conductnecessary testing to optimize campaign performance.
• Tracking & Analytics: Create full journey analyticsanalysis, monitor KPIs, create dashboards, report on progress, andrecommend strategic shifts. Translate complex data into clear,actionable insights for stakeholders.
• Budget Management: strategize with AVP and marketing managersto prioritize paid media budgets; maximizing efficiency, minimizewaste, and proving ROI.
• Develop the Creative Content: Design ads and content to be usedacross the platforms
• Design other marketing projects as needed
• Follow the guidance and direction of supervisor(s).
• Demonstrate respectful, ethical, responsible behavior.
• Abide by the University’s policies, procedures, and rules.
• Perform employee responsibilities as detailed in employeehandbooks and policies.
• Demonstrate regular and predictable attendance andpunctuality.
• Other duties, including special projects, as required orassigned.

Company Description

Thank you for your interest in the University of Indianapolis! TheUniversity is a private, comprehensive teaching university locatedon 65 acres just minutes from downtown Indianapolis. With more than700 faculty and staff, it is a place where you can become part of aclose-knit campus community that emphasizes the importance ofcommunity partnerships in the future growth of theUniversity.

UIndy’s mission is to prepare its graduates for effective,responsive, and articulate membership in the complex societies inwhich they live and serve and for excellence and leadership intheir personal and professional lives. The motto of "Education forService" provides the foundation for our work to better ourcommunities, both near and far.

As University employees, we know the work we do is important to ourstudents and our communities. To accomplish our mission, we welcometalented, civic-minded, and diverse individuals from all careerlevels to help maintain our high standards of excellence andquality. If you want to join our dynamic environment and experiencehard work, creativity, and teamwork, we welcome yourapplication!

The University of Indianapolis is an equal opportunity employer.All qualified applicants will receive consideration for employmentwithout regard to race, sex, age, color, religion, national origin,disability, citizenship status, military status, marital status,sexual orientation, gender identity, or gender expression. TheUniversity of Indianapolis does not discriminate on the basis ofsex in its educational programs and activities, includingemployment and admission as required by Title IX.

Benefits

• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life Insurance
• Tuition Discount
• Retirement Savings Plan - 403B
• Paid Vacation and Sick Time Accruals
• Paid Holiday time and additional University days off
• Employee Discounts & Services
• Free Parking
• Onsite Health & Wellness Center

For more information about the benefits of being a staff member atUIndy, visit our Benefits site.