Digital Experience Strategist (Digital Marketing Specialist)

Indiana University Bloomington; Bloomington (IN); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Tuition subsidy

Paid holidays

Job summary

Indiana University seeks a Digital Experience Strategist to design and deliver connected digital experiences that advance the university’s strategic goals and improve audience conversion across the lifecycle.

You will lead lifecycle email, texting, marketing automation, and personalization initiatives, collaborating with data strategy, enterprise architecture, web, content, marketing strategy, and paid media teams to translate audience needs into effective experiences.

Qualifications

• Requires a Bachelor’s degree; Master’s preferred.
• Minimum of 3 years in a relevant field.
• Strong written and verbal communication skills.
• Experience with marketing automation and CRM systems.

Responsibilities

• Lead lifecycle email, texting, marketing automation, and personalization, including audiencesegmentation and journey orchestration.
• Collaborate across channels and with data strategy, marketing and web teams to translate needs into digital experiences.
• Define data rules and personalization logic with technical partners to deliver relevant experiences.
• Independently lead initiatives from strategy through implementation, QA, launch, and ongoing improvement.

Skills

Communication skills

Time management

Project management

Analytical skills

Education

Bachelor’s degree

Master’s degree

Tools

Salesforce Marketing Cloud

JourneyBuilder

Automation Studio

Audience segmentation

Personalization

Job description

Department

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)

Job Summary

The Digital Experience Strategist designs, delivers, measures, andcontinuously improves connected digital experiences that advanceIndiana University's strategic goals and improve audienceconversion across the constituent lifecycle.

Department Specific Responsibilities

• Brings particular expertise in lifecycle marketing, email andSMS, marketing automation, personalization, journey strategy, andconversion optimization, as part of the Experience Deliveryteam.
• Collaborates across channels and in close partnership with datastrategy, marketing enterprise architecture, web, content,marketing strategy, and paid media functions as well as universitypartners to translate audience and business needs into effectivedigital experiences.
• Applies an Experience Engineering mindset, looking beyondindividual messages or channels to understand the full audiencejourney and identify opportunities to connect, personalize,measure, test, and improve experiences over time.
• Serves as an audience advocate, using constituent needs,behaviors, and journey stages to inform digital experience strategyand identify opportunities to improve conversion.
• Leads strategy and execution for lifecycle email, texting,marketing automation, and personalization, including audiencesegmentation, targeting, journey orchestration, andimplementation.
• Helps connect experiences across web, forms, paid media,content, and other touchpoints by partnering with channel expertsto develop coordinated strategies and identify opportunities toreduce friction and improve conversion.
• Translates constituent needs and business objectives into clearexperience strategies, requirements, and implementation plans.
• Partners with data and technical colleagues to define the data,business rules, integrations, and personalization logic needed todeliver relevant experiences.
• Independently leads assigned initiatives from strategy throughimplementation, quality assurance, launch, documentation, andongoing improvement.
• Shares expertise, standards, and best practices that strengthendigital experience delivery across University Communications andMarketing (UCM) and Indiana University.
• Partners with Data Strategy colleagues to establish goals, KeyPerformance Indicators (KPIs), monitoring approaches, andmeasurement plans for digital experiences.
• Regularly assess experience and journey performance to identifyconversion barriers, opportunities, anomalies, and areas forimprovement.
• Develops and executes testing and optimization strategies,including A/B and multivariate testing where appropriate.
• Translates performance data and audience behavior intoactionable recommendations.
• Establishes ongoing monitoring and quality control practicesfor automated experiences.

General Responsibilities

• Plans, analyzes, and develops marketing and creative strategiesto promote Indiana University through digital channels and increaseexposure to a target audience.
• Reviews and analyzes usage trends and effectiveness of digitalmarketing strategies, determine and implement changes asnecessary.
• Consults with staff, faculty, colleagues, departments, and/orother stakeholders to determine high-level strategies for specificprograms, goals, audiences, and objectives.
• Collaborate with marketing and web teams to identify a targetmarket and create a marketing campaign for digitaltechnologies.
• Responsible for alignment with university mission, strategies,objectives, and brand guidelines across all digital marketingplatforms and content.
• Designs user experience interfaces to ensure consistent andengaging platforms.
• May plan and develops integrated digital advertisingschedules.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree (preferably in English, marketing, digitalstrategy, user experience, business, information systems,communications, journalism, public relations, or relatedfield.)

Preferred

• Master's degree in related field.

WORK EXPERIENCE

Required

• 3 years in relevant field.

SKILLS

Required

• Proficient written and verbal communication skills.
• Maintains a high degree of professionalism.
• Demonstrated time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamicenvironment.
• Seeks to acquire knowledge in area of specialty.
• Demonstrated analytical skills.
• Demonstrated project management skills.
• Strong verbal communication and listening skills.
• Articulate and responsive to colleagues.

Preferred

• Demonstrated ability to independently manage projects, solveproblems, and work through ambiguity.
• Strong written, verbal, and cross-functional communicationskills.
• Demonstrated professional experience in digital marketing,digital experience, lifecycle marketing, Customer RelationshipManagement (CRM), marketing automation, or a relateddiscipline.
• Experience developing and implementing email marketing andautomated constituent/customer journeys.
• Experience with journey mapping and translating audience orbusiness needs into digital strategies.
• Experience using data and performance metrics to evaluate andoptimize digital experiences.
• Experience with Salesforce Marketing Cloud, including JourneyBuilder, Automation Studio, audience segmentation, personalization,or related functionality.
• Experience with SMS/text marketing and cross-channel journeyorchestration.
• Experience with conversion-rate optimization, and A/Btesting.
• Experience developing data-driven personalizationstrategies.
• Familiarity with web strategy, User Experience (UX), forms,search/discoverability, and other digital channels.
• Experience working with higher education constituent,enrollment, CRM, or student data.
• Experience collaborating with data analysts, engineers,developers, content strategists, and other technical or creativedisciplines.

Working Conditions / Demands

This role requires the ability to effectively communicate and tooperate a computer and other standard office productivityequipment. The position involves sedentary work as well as periodsof time moving around an office environment and the campus. Theperson in this role must be able to perform the essential functionswith or without an accommodation.

Benefits Overview

For full-time staff employees, Indiana University offers a widearray of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, criticalillness, and supplemental accidental death & dismembermentinsurance
• Base retirement plan with generous IU contributions, subject tovesting
• Voluntary supplementary retirement plan options
• Tuition subsidy for employees and family members taking IUcourses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteerevents
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IUBenefit Programs Brochure.

Job Classification

Career Level: Advanced

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Digital Marketing

Click here to learn more about Indiana University'sJob Framework.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider ofADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discriminationhere which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policystatements, crime and fire statistics for all Indiana Universitycampuses, is available online . You may also request aphysical copy by emailing IU Public Safety at [e-mail] or by visiting IUPD.

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