Digital Media Strategist

Placements24; Willows (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Generous paid time off

Learning and certification budgets

Job summary

Placements24 is seeking a Digital Media Strategist to design and execute advanced digital campaigns for a diverse client portfolio. You will work remotely, with occasional meetups and potential travel to Welkom, South Africa.

The role requires strong analytics, platform expertise, and a track record of driving engagement and ROI. Responsibilities include planning across social, search, display, and programmatic channels, budgeting, performance analysis, and ongoing optimization to meet client

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience in digital media planning and buying with a proven campaign management track record.
• Expertise with major digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads).
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Experience with programmatic advertising and DSPs is a plus.
• Excellent understanding of SEO, SEM, social media marketing, and content marketing principles.
• Strong communication and presentation skills, able to articulate complex strategies clearly.
• Highly organized with the ability to manage multiple projects and deadlines.
• Self-starter with the ability to work independently in a remote environment.
• Occasional travel to Welkom, Free State for team meetings may be required.

Responsibilities

• Develop comprehensive digital media strategies across platforms including social media, search engines, display networks, and programmatic advertising.
• Plan, execute, and optimize paid digital media campaigns to meet client objectives.
• Conduct audience research and segmentation to target campaigns effectively.
• Manage and allocate digital media budgets efficiently to maximize ROI.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with creative, content, and account management teams to ensure campaign alignment.
• A/B test ad creatives, landing pages, and targeting parameters to improve performance.
• Identify and evaluate new digital media opportunities for clients.

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Programmatic DSPs

Job description

About the Role

Our client, an innovative digital marketing agency, is seeking a creative and results-driven Digital Media Strategist to join their expanding team. This role, based remotely with occasional team meetups in Welkom, Free State , will focus on developing and executing cutting-edge digital media campaigns for a diverse portfolio of clients. The ideal candidate will possess a deep understanding of various digital platforms, analytics, and emerging trends to drive engagement, conversions, and ROI. This is a fantastic opportunity for a forward-thinking professional to contribute to client success in the rapidly evolving digital space.

Key Responsibilities

• Develop comprehensive digital media strategies across platforms including social media, search engines, display networks, and programmatic advertising.
• Plan, execute, and optimize paid digital media campaigns to meet client objectives.
• Conduct audience research and segmentation to target campaigns effectively.
• Manage and allocate digital media budgets efficiently to maximize ROI.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with creative, content, and account management teams to ensure campaign alignment.
• A/B test ad creatives, landing pages, and targeting parameters to improve performance.
• Identify and evaluate new digital media opportunities for clients.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital media planning and buying, with a proven track record of successful campaign management.
• Expertise in major digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.).
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Experience with programmatic advertising and DSPs is a plus.
• Excellent understanding of SEO, SEM, social media marketing, and content marketing principles.
• Strong communication and presentation skills, able to articulate complex strategies clearly.
• Highly organized with the ability to manage multiple projects and deadlines.
• Self-starter with the ability to work independently in a remote environment.
• While the role is remote, occasional travel to Welkom, Free State for team meetings may be required.

Benefits

This position offers a competitive salary of ZAR per annum , dependent on experience. As a fully remote role, it provides exceptional flexibility. Our client offers a comprehensive benefits package, including health insurance, generous paid time off, and opportunities for continuous learning and professional growth through online courses and industry certifications. Join a collaborative and innovative remote team dedicated to delivering outstanding digital marketing solutions.