Digital Marketer | SEO Specialist | Paid Media & Lead Gen

GoFlow BPO; United States; Remote; USD 55,000 - 90,000; Full time

Job summary

GoFlow BPO is seeking a Digital Marketing Specialist to lead paid media campaigns and lead generation from a remote US-aligned team. You’ll plan, launch and optimise campaigns across Meta Ads, Google Ads and LinkedIn Ads to attract qualified prospects and drive conversions.

The role requires hands-on experience with analytics, conversion tracking and ROI measurement, plus creative-thinking and strong communication to turn data into measurable marketing results.

Qualifications

• Proven experience in digital marketing, paid media and lead generation.
• Experience with Meta Ads, Google Ads and other digital advertising platforms.
• Strong analytics, campaign tracking, performance optimisation and lead funnels.
• Relevant diploma or degree in Digital Marketing, Marketing, Communications, or related field.

Responsibilities

• Plan, launch and manage paid advertising campaigns across Meta Ads, Google Ads and LinkedIn Ads.
• Develop and execute lead generation strategies and monitor performance and budgets.
• Track conversions and ROI, test ad copy and audience targeting.
• Analyse performance data, optimise campaigns and manage lead funnels.
• Conduct market and competitor research and prepare performance reports.

Skills

Digital marketing

Paid media

Lead generation

Campaign analytics

Conversion tracking

Performance optimisation

Lead funnels

Analytical thinking

Creativity

Communication

Education

Matric/Grade 12

Diploma/Degree in Digital Marketing or related field

Tools

Meta Ads

Google Ads

LinkedIn Ads

Job description

About the Job

Creative Thinking. Smarter Campaigns. Measurable Results.

Your Purpose:

We’re looking for a creative, analytical, and results-driven Digital Marketing Specialist with strong experience in paid media and lead generation. In this role, you’ll develop, launch, and optimise digital marketing campaigns designed to attract qualified prospects, increase conversions, and drive business growth. If you’re passionate about digital advertising, data-driven decision-making, and turning marketing campaigns into measurable results, we’d love to hear from you!

Your Responsibilities:

You’ll plan, launch, and manage paid advertising campaigns across platforms such as Meta Ads, Google Ads, and LinkedIn Ads. You’ll develop and execute lead generation strategies, monitor campaign performance and budgets, track conversions and return on investment (ROI), and test ad copy, creative concepts, and audience targeting. You’ll use performance data and analytics to optimise campaigns, manage lead funnels, and ensure leads are accurately captured and tracked. You’ll also conduct market and competitor research to identify growth opportunities, prepare regular performance reports, and provide actionable recommendations to improve campaign effectiveness and lead quality.

What’s Required:

You should have proven experience in digital marketing, paid media, and lead generation, with a strong understanding of Meta Ads, Google Ads, and other digital advertising platforms. Experience with campaign analytics, conversion tracking, performance optimisation, lead funnels, and customer acquisition is essential. We’re looking for someone who combines analytical thinking with creativity, has excellent communication skills, and is focused on achieving measurable results. A Matric/Grade 12 certificate is preferred, along with a relevant diploma or degree in Digital Marketing, Marketing, Communications, or a related field.

Where you will be working:

This is a remote position, allowing you to work from your preferred location while collaborating with a team operating on US working hours. You’ll need a reliable internet connection, a suitable home-working environment, and the ability to manage campaigns, analyse performance data, and communicate effectively with team members in a remote setting.

What you will receive:

You’ll have the opportunity to contribute directly to business growth by developing digital campaigns that attract qualified leads and deliver measurable results. This role offers the chance to apply your creativity, strengthen your paid media and analytical skills, and take ownership of marketing initiatives in a performance-focused remote working environment.