Digital Marketing and PR Specialist

Placements24; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Fully remote work

Professional development opportunities

Global team collaboration

Flexible scheduling

Job summary

Placements24 is seeking a Digital Marketing and PR Specialist to drive brand awareness for a diverse client portfolio. This remote-first role blends digital marketing across social media, content, SEO, and traditional PR to deliver measurable results in a global setting.

The ideal candidate has 5+ years in digital marketing and PR, with strong writing and analytics skills, and experience with Google Analytics and SEMrush. Remote-friendly, with opportunities for growth within a dynamic team.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in digital marketing and public relations, with a strong emphasis on digital channels.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Excellent writing, editing, and communication skills, with the ability to craft engaging content for diverse audiences.
• Demonstrable experience in building and nurturing online communities and relationships with influencers.
• Proficiency in using digital marketing tools such as Google Analytics, SEMrush, Hootsuite, and email marketing platforms.
• Strong analytical skills and the ability to interpret data to drive campaign optimization.
• Experience with media monitoring and PR outreach tools.
• Ability to work independently and manage projects effectively in a remote setting.
• Creative mindset with a passion for digital innovation.

Responsibilities

• Develop and implement integrated digital marketing and PR strategies across various online and offline channels.
• Manage social media presence, creating engaging content, and fostering community interaction.
• Execute SEO and SEM strategies to improve search engine rankings and drive website traffic.
• Craft compelling press releases, blog posts, and website copy.
• Build and maintain relationships with digital influencers, bloggers, and media contacts.
• Monitor and analyze campaign performance, providing regular reports on key metrics and ROI.
• Manage online advertising campaigns, optimizing for performance and budget.
• Identify new digital marketing and PR opportunities to enhance client visibility.
• Collaborate with design and content teams to produce high-quality marketing materials.
• Stay updated on the latest digital marketing trends, tools, and PR best practices.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

SEMrush

Hootsuite

Data analysis

Influencer relations

Copywriting

Education

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

Tools

Google Analytics

SEMrush

Hootsuite

Email marketing platforms

Job description

About the Role

Our client, a cutting-edge digital media agency, is actively searching for a talented Digital Marketing and PR Specialist to join their expanding team in Tembisa, Gauteng . This role is perfect for an innovative individual who can seamlessly blend digital marketing acumen with public relations expertise to drive brand awareness and engagement for a diverse portfolio of clients. You will be responsible for developing and executing integrated campaigns that leverage social media, content marketing, SEO, and traditional PR tactics. The ideal candidate is a creative thinker with a data-driven approach, capable of translating marketing objectives into tangible results. This is a remote-first position, offering flexibility and the opportunity to work from anywhere while contributing to the success of our client's ambitious growth plans. We are looking for someone passionate about the digital space and its evolving landscape.

Key Responsibilities

• Develop and implement integrated digital marketing and PR strategies across various online and offline channels.
• Manage social media presence, creating engaging content, and fostering community interaction.
• Execute SEO and SEM strategies to improve search engine rankings and drive website traffic.
• Craft compelling press releases, blog posts, and website copy.
• Build and maintain relationships with digital influencers, bloggers, and media contacts.
• Monitor and analyze campaign performance, providing regular reports on key metrics and ROI.
• Manage online advertising campaigns, optimizing for performance and budget.
• Identify new digital marketing and PR opportunities to enhance client visibility.
• Collaborate with design and content teams to produce high-quality marketing materials.
• Stay updated on the latest digital marketing trends, tools, and PR best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in digital marketing and public relations, with a strong emphasis on digital channels.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Excellent writing, editing, and communication skills, with the ability to craft engaging content for diverse audiences.
• Demonstrable experience in building and nurturing online communities and relationships with influencers.
• Proficiency in using digital marketing tools such as Google Analytics, SEMrush, Hootsuite, and email marketing platforms.
• Strong analytical skills and the ability to interpret data to drive campaign optimization.
• Experience with media monitoring and PR outreach tools.
• Ability to work independently and manage projects effectively in a remote setting.
• Creative mindset with a passion for digital innovation.

Benefits

• Our client provides a competitive salary commensurate with experience and a comprehensive benefits package, including health insurance and a retirement savings plan.
• As a fully remote position, you will enjoy the flexibility and autonomy to manage your own schedule and work environment.
• Opportunities for professional growth and development are actively encouraged, with access to online courses and industry conferences.
• Be part of a forward-thinking company that values creativity and innovation.
• This role offers a chance to significantly contribute to client success from anywhere in the world, while being part of our client's team located near Tembisa, Gauteng .