Digital Content Strategist

Placements24; Queenstown (MD); Hybrid; USD 18,000 - 25,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Professional growth opportunities

Job summary

Placements24 is seeking a Digital Content Strategist to drive the online presence for a rapidly expanding media group. The role focuses on developing data-driven content strategies and planning, creating, and optimizing content across websites, social media, blogs, and email campaigns to engage target audiences.

You will collaborate with marketing, design, and editorial teams, oversee SEO-optimized content, analyze performance with analytics tools, and stay ahead of digital trends to grow reach

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven experience as Digital Content Strategist, Content Manager, or similar role.
• Strong understanding of SEO, content marketing principles, and social media strategy.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.

Responsibilities

• Develop comprehensive digital content strategies aligned with marketing goals and audience insights.
• Plan and manage content calendars across various digital channels.
• Oversee the creation of engaging and SEO-optimized content, including articles, blog posts, social media updates, and video scripts.
• Analyze content performance using analytics tools and provide actionable insights for optimization.
• Collaborate with internal teams and external stakeholders to ensure content quality and consistency.
• Identify content gaps and opportunities for growth.
• Stay abreast of industry trends, emerging platforms, and best practices in digital content strategy.
• Manage content distribution and promotion across digital channels.

Skills

SEO basics

Content strategy

Analytics

Project management

Copywriting

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

CMS platforms

Job description

About the Role

Our client, a rapidly expanding media group, is seeking an innovative Digital Content Strategist to drive their online presence and engagement. This is a critical role focused on developing and implementing data-driven content strategies that align with business objectives and resonate with target audiences. You will be responsible for planning, creating, and optimizing content across multiple digital platforms, including websites, social media, blogs, and email campaigns. The ideal candidate is a strategic thinker with a passion for storytelling and a deep understanding of digital content best practices. This position is based in **Queenstown, Eastern Cape**, offering a unique opportunity within a developing market.

Key Responsibilities

• Develop comprehensive digital content strategies aligned with marketing goals and audience insights.
• Plan and manage content calendars across various digital channels.
• Oversee the creation of engaging and SEO-optimized content, including articles, blog posts, social media updates, and video scripts.
• Analyze content performance using analytics tools and provide actionable insights for optimization.
• Collaborate with internal teams (marketing, design, editorial) and external stakeholders to ensure content quality and consistency.
• Identify content gaps and opportunities for growth.
• Stay abreast of industry trends, emerging platforms, and best practices in digital content strategy.
• Manage content distribution and promotion across digital channels.

Requirements

• Proven experience as a Digital Content Strategist, Content Manager, or similar role.
• Strong understanding of SEO, content marketing principles, and social media strategy.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.
• Excellent written and verbal communication skills.
• Experience in content planning, creation, and editing.
• Ability to work collaboratively and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• A Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

Our client offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. You will join a dynamic and forward-thinking team in **Queenstown, Eastern Cape**, contributing to the strategic direction of a growing media entity. This role provides a chance to shape compelling digital narratives and engage diverse audiences. We encourage continuous learning and provide a supportive work environment.