Digital Sales Leader — Revenue Growth & Team Mentoring

HEARST STATIONS INC; South Burlington (VT); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) Matching

Paid Time Off

Paid Parental Leave

Emotional Wellness Support

LGBTQ+ Health Services

Job summary

Hearst Stations Inc. seeks a Digital Sales Manager to lead and grow digital revenue across a dynamic Burlington-Plattsburgh market.

You will mentor Account Executives, shape strategy, and collaborate with local and national teams to deliver integrated digital solutions that meet client goals. You will drive performance through coaching, analytics, and structured training while building strong relationships with advertisers and agencies to expand opportunities and ensure accountability across the

Qualifications

• Strong understanding of digital marketing and cross-platform media, including television and digital solutions.
• Experience generating revenue through new business development and account growth across multiple platforms.
• Ability to create persuasive presentations, respond to RFPs, and align solutions to client goals.
• Knowledge of pricing strategy and inventory management to maximize revenue opportunities.
• Strong analytical and problem-solving skills with sound business judgment.
• Effective communication and relationship-building skills with clients, agencies, and internal teams.
• Ability to coach, support, and collaborate with sellers to drive team performance.
• Experience supporting negotiations and contributing to successful client agreements.
• Ability to manage priorities, support forecasting, and contribute to revenue growth.

Responsibilities

• Lead the strategy and execution of digital revenue growth in support of station sales goals.
• Partner with the Local Sales Manager to support weekly, quarterly, and annual sales strategies and planning.
• Foster a performance-oriented culture by setting clear expectations and supporting team accountability.
• Coach, support, and mentor Account Executives to strengthen digital expertise and sales effectiveness.
• Evaluate seller performance and provide ongoing coaching to improve results.
• Deliver digital training to local and national sales teams to build capability and confidence.
• Identify and support new digital revenue opportunities including non-traditional solutions.
• Support negotiation of digital advertising opportunities with strong client alignment.
• Develop strategic responses to client and agency RFPs to drive new and incremental business.
• Build and maintain client and agency relationships to drive retention and growth.
• Partner with AEs to deliver integrated digital marketing solutions.
• Support digital revenue forecasting and maintain visibility into performance.
• Manage budgets related to digital initiatives with focus on efficiency and outcomes.
• Review insertion orders and sales documentation for accuracy.

Skills

Digital marketing

Cross-platform media

Revenue growth

Client relationships

Negotiations

Forecasting

Team leadership

Storytelling/presentations

Tools

WideOrbit

Kantar

One Domain/WO Media Office

Job description

Hearst Stations Inc. seeks a Digital Sales Manager to lead and grow digital revenue across a dynamic Burlington-Plattsburgh market.

You will mentor Account Executives, shape strategy, and collaborate with local and national teams to deliver integrated digital solutions that meet client goals. You will drive performance through coaching, analytics, and structured training while building strong relationships with advertisers and agencies to expand opportunities and ensure accountability across the