Multiplatform Media Sales Executive - New Business Growth

HEARST STATIONS INC; Sacramento (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, seeks an Account Executive to sell multiplatform advertising solutions focused on new business development to local businesses and agencies. In-person attendance is required and you will report to the Local Sales Manager.

The role emphasizes achieving revenue goals across TV and digital platforms, building relationships, and delivering targeted presentations. A strong team player with goal orientation is ideal.

Qualifications

• Sales and/or marketing experience in media (television and/or digital) is preferred.
• Proven track record with new business development.
• Accountability within a goal-structured organization.
• Possess strong analytical, communication and presentation skills.
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
• Military training and experience will be considered in lieu of Media sales experience.
• College degree in marketing, business or broadcast related field is preferred but not required.

Responsibilities

• Achieve established revenue expectations across multiple platforms.
• Proactively drive new business by prospecting and researching new accounts.
• Identify and cultivate local relationships to influence advertising purchasing decisions.
• Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms.
• Prepare and implement individual account strategies to grow current revenue from existing clients.
• Utilize research to support marketing solutions and customer goals.
• Keep current with industry trends and client business news.
• Keep sales management apprised of progress towards established revenue goals.

Skills

New business development

Analytical skills

Communication

Presentation skills

Education

College degree in marketing, business or broadcast related field

Tools

Microsoft Office

Wide Orbit

Kantar

One Domain/WO Media Office

Job description

KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, seeks an Account Executive to sell multiplatform advertising solutions focused on new business development to local businesses and agencies. In-person attendance is required and you will report to the Local Sales Manager.

The role emphasizes achieving revenue goals across TV and digital platforms, building relationships, and delivering targeted presentations. A strong team player with goal orientation is ideal.