New-Business Account Executive – TV & Digital Solutions

Hearst Television, Inc.; Sacramento (CA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits

Job summary

Hearst Television, Inc. in Sacramento, CA is seeking an Account Executive to sell multiplatform advertising solutions with a focus on new business development. The role requires in-person attendance and reports to the Local Sales Manager.

Ideal candidates are goal-driven with strong presentation and interpersonal skills and a team-player attitude. Responsibilities include achieving revenue targets across platforms, cultivating new accounts, and presenting strategic proposals that combine TV and

Qualifications

• Sales and/or marketing experience in media (television and/or digital) is preferred
• Proven track record with new business development
• Accountability within a goal-structured organization
• Possess strong analytical, communication and presentation skills
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus
• Military training and experience will be considered in lieu of Media sales experience
• College degree in marketing, business or broadcast related field is preferred but not required

Responsibilities

• Achieve established revenue expectations across multiple platforms
• Proactively drive new business by prospecting and researching new accounts
• Identify and cultivate local relationships to influence advertising purchasing decisions
• Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms
• Prepare and implement individual account strategies to grow current revenue from existing clients
• Utilize research to support marketing solutions and customer goals
• Keep current with industry trends and client business news
• Keep sales management apprised of progress towards established revenue goals

Skills

New business development

Interpersonal skills

Presentation skills

Analytical skills

Communication skills

Team player

Education

College degree in marketing, business or broadcast related field

Tools

Microsoft Office

Wide Orbit

Kantar

One Domain/WO Media Office

Job description

Hearst Television, Inc. in Sacramento, CA is seeking an Account Executive to sell multiplatform advertising solutions with a focus on new business development. The role requires in-person attendance and reports to the Local Sales Manager.

Ideal candidates are goal-driven with strong presentation and interpersonal skills and a team-player attitude. Responsibilities include achieving revenue targets across platforms, cultivating new accounts, and presenting strategic proposals that combine TV and