Sacramento General Sales Manager: Lead Revenue & Team

RadioJobs; Sacramento (CA); On-site; USD 106,000 - 191,000; Full time

Benefits offered by this job

Bonus program

Onsite role in Sacramento

Job summary

Bonneville Sacramento is seeking a dynamic General Sales Manager to lead and develop the sales team, grow revenue, and strengthen client relationships across broadcast and digital platforms.

You will own pricing, inventory, and budgets, coach Account Executives, collaborate with cross-functional teams, and drive integrated marketing solutions while maintaining a high-performance culture. This onsite role requires Sacramento presence and offers bonus opportunities based on performance.

Qualifications

• College degree in business, communications, sales, or marketing.
• At least five years of successful sales experience with two+ years managing a team.
• Proven multi-platform sales experience across broadcast, digital, and sponsorship.
• Strong pricing, negotiation, and inventory management skills.
• Excellent communication and relationship-building abilities.

Responsibilities

• Build and develop a high-performing sales team across brands and platforms.
• Own revenue growth, pricing, budgets, and inventory management.
• Drive new and existing business with clients, solutions, and strategy.
• Create integrated, client-focused marketing solutions using radio, online, and mobile.
• Lead weekly meetings, coach Account Executives, and monitor budgets and activity.
• Collaborate with program, digital, and marketing teams to deliver client results.
• Foster a culture of sales excellence with professionalism and ethics.

Skills

Leadership

Multi-platform sales

Pricing & negotiation

Analytical thinking

Communication

Team management

Adaptability

Microsoft Office

Nielsen ratings

Sales management systems

Education

College degree in business or related field

Tools

WideOrbit

Boostr

Nielsen ratings

Job description

Bonneville Sacramento is seeking a dynamic General Sales Manager to lead and develop the sales team, grow revenue, and strengthen client relationships across broadcast and digital platforms.

You will own pricing, inventory, and budgets, coach Account Executives, collaborate with cross-functional teams, and drive integrated marketing solutions while maintaining a high-performance culture. This onsite role requires Sacramento presence and offers bonus opportunities based on performance.